Bachelor scriptie bijlage
Avans Hogeschool (Avans)
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Bachelor Thesis - Internationalization Annex
- Thesis • 103 pages • 2022
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My thesis was written for an internationally active company in the FMCG industry. The aim of the thesis was to clarify internationalization opportunities in a competitive market. Researches/applied models: market research, customer analysis, competition analysis, economic research at country level, comparing cultural differences (by means of Hofstede), in-depth interviews, entry strategy model (incl. implementation), etc.
This document serves as an attachment to the thesis.
Thesis
Bachelor Thesis - Internationalization Annex
Last document update:
ago
My thesis was written for an internationally active company in the FMCG industry. The aim of the thesis was to clarify internationalization opportunities in a competitive market. Researches/applied models: market research, customer analysis, competition analysis, economic research at country level, comparing cultural differences (by means of Hofstede), in-depth interviews, entry strategy model (incl. implementation), etc. This document serves as an attachment to the thesis.
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