The Core

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Marketing: The Core

Roger Kerin, Steven Hartley

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Test Bank for Marketing The Core, 7th Canadian Edition by Roger A. Kerin Complete Chapters.pdf
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Marketing: The Core - Final - Chapters 15-18 Questions and Answers (100% Pass)

Marketing: The Core - Final - Chapters 15-18 Questions and Answers (100% Pass)
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Promotional Mix Combination of communication tools 3 tasks of Promotional Mix 1. Inform prospective buyers about the benefits 2. Persuade them to try products 3. Remind them of the benefits they enjoyed IMC Integrated Marketing Communications Hierarchy of effects Master01 | October, 2024/2025 | Latest update 1 | P a g e | © copyright 2024/2025 | Grade A+ - awareness - interest - evaluation - trial - adoption + 'advocacy' stage Awareness Recognize/remember bra...