POSITIONING, AND DEVELOPMENT
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MARKETING SEGMENTATION, POSITIONING, AND DEVELOPMENT: KEY CONCEPTS AND STRATEGIES WITH VERIFIED QUESTIONS AND ANSWERS [ GRADED A+] What is market segmentation? - Dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors. What does MECE mean in segmentation? - Mutually Exclusive and Collectively Exhaustive. What is MASDA? - Criteria for effective segmentation: Measurable, Accessible, Substantial, Differentiable, Actionable. ©morren 2...
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MARKETING SEGMENTATION, POSITIONING, AND DEVELOPMENT: KEY CONCEPTS AND STRATEGIES WITH VERIFIED QUESTIONS AND ANSWERS [ GRADED A+] What is market segmentation? - Dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors. What does MECE mean in segmentation? - Mutually Exclusive and Collectively Exhaustive. What is MASDA? - Criteria for effective segmentation: Measurable, Accessible, Substantial, Differentiable, Actionable. ©morren 2...