BUS101

National University Of Singapore

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Principles of Marketing – Complete Summary Notes (Kotler, MKT101)
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October 2025

2025/2026
This document is a comprehensive summary of Philip Kotler’s Principles of Marketing, widely used in business and management courses worldwide. It covers all major concepts, models, and definitions in a clear and concise format that is perfect for revision and exam preparation. Included in this summary: The 4Ps of Marketing (Product, Price, Place, Promotion) SWOT Analysis and other key frameworks Consumer behavior and market research insights Segmentation, targeting, and position...
murimirickiearch
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