MKT 304
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COURSE OVERVIEW Marketing represents one of the most dynamic and exciting areas of business and is a fascinating subject because it combines principles from many disciplines (e.g., economics, sociology, psychology, political science, and management). We live in a rapidly exchanging world. Marketing is about these exchanges -- exchange of goods, services, and/or ideas between or among individuals, organizations or some combination. We will explore concepts, theories and issues regarding...
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COURSE OVERVIEW Marketing represents one of the most dynamic and exciting areas of business and is a fascinating subject because it combines principles from many disciplines (e.g., economics, sociology, psychology, political science, and management). We live in a rapidly exchanging world. Marketing is about these exchanges -- exchange of goods, services, and/or ideas between or among individuals, organizations or some combination. We will explore concepts, theories and issues regarding...