Managing the customer relationship
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Managing the customer relationship 1
Latest content Managing the customer relationship
Managing the customer relationship
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"Expanding upon existing customer relationship management theories, concepts and methods to make these considerations more useful, strategic and contemporary Recognizing the profound importance of social media and how to plan customer engagement in the social context of each customer Exploring new technologies that offer new opportunities for engaging customers, including mobile, local, the cloud and customer analytics Demonstrating how to develop customer-specific understanding, predict wha...
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Managing the customer relationship•Managing the customer relationship