JAMES COOK UNIVERSITY SINGAPORE
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MGMT081 4
Latest content JAMES COOK UNIVERSITY SINGAPORE
What is a Product? • The Goods-Services Continuum • Product Hierarchy and Product Mix • Product Categories & Characteristics •Marketing Instrument Focus: Product Packaging • Services Categories & Characteristics •Marketing Instrument Focus: The Servicescape
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- • 81 pages's •
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JAMES COOK UNIVERSITY SINGAPORE•MGMT081
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Marketing Management,• Byjohnmurimi
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What is a Product? • The Goods-Services Continuum • Product Hierarchy and Product Mix • Product Categories & Characteristics •Marketing Instrument Focus: Product Packaging • Services Categories & Characteristics •Marketing Instrument Focus: The Servicescape
What is Segmentation? •What are some Segmentation Methods? • Seeking New Segments •What is Targeting? •What is Positioning? • Business Case: Nike and Market Positioning
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- • 63 pages's •
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JAMES COOK UNIVERSITY SINGAPORE•MGMT081
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Marketing Management,• Byjohnmurimi
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What is Segmentation? •What are some Segmentation Methods? • Seeking New Segments •What is Targeting? •What is Positioning? • Business Case: Nike and Market Positioning
Megatrends and Environmental Analysis •What are some Megatrends? •Megatrends and Marketing • Organisations Responding to Megatrend Opportunities • Business Case: 3M Healthcare Business.
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- • 55 pages's •
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JAMES COOK UNIVERSITY SINGAPORE•MGMT081
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Marketing Management,• Byjohnmurimi
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Megatrends and Environmental Analysis •What are some Megatrends? •Megatrends and Marketing • Organisations Responding to Megatrend Opportunities • Business Case: 3M Healthcare Business.
Through marketing, advertising, retailing, and sales instruments. • Informed through the development of marketing insights. • Keywords: integration, synergy, alignment, all-of-organization.
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- • 43 pages's •
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JAMES COOK UNIVERSITY SINGAPORE•MGMT081
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Marketing Management,• Byjohnmurimi
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Through marketing, advertising, retailing, and sales instruments. • Informed through the development of marketing insights. • Keywords: integration, synergy, alignment, all-of-organization.
This document very nice and short high description of THE LAW GENERALLY . There are great explanation of general journey the law whether Australian Law, Singaporean Law , and Other countries Law
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- • 44 pages's •
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JAMES COOK UNIVERSITY SINGAPORE•BU1112
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This document very nice and short high description of THE LAW GENERALLY . There are great explanation of general journey the law whether Australian Law, Singaporean Law , and Other countries Law