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IAB 178
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DSP Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange An online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network A sales channel for pubs and aggregated inventory for buyers; plus...
- Exam (elaborations)
- • 6 pages's •
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IAB•IAB
IAB Digital Media Sales Certification Test Prep DSP Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange An online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network A sales channel...
- Exam (elaborations)
- • 6 pages's •
-
IAB•IAB