MKTG 355 -
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Which of the following is not part of the model of marketing strategy and consumer behavior presented in the text? 
 
cash flow analysis 
market analysis 
market segmentation 
consumer decision process - -cash flow analysis 
 
-Selecting a target market involves all of the following steps except 
 
grouping customers with similar need sets. 
selecting an attractive group to target. 
describing each group. 
identifying product-related need sets. 
All of these choices are involved. - -All of these...
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MKTG 355 -•MKTG 355 -