Consumer Behavior: Chapter 14

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states 2) relative importance of problem -Nominal decision making - -no decision per se; problem is recognized, internal search and then purchase; POP is important ...

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states 2) relative importance of problem -Nominal decision making - -no decision per se; problem is recognized, internal search and then purchase; POP is important ...

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states 2) relative importance of problem -Nominal decision making - -no decision per se; problem is recognized, internal search and then purchase; POP is important