Consumer Behavior and Analysis
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Consumer Behavior and Analysis 1
Latest content Consumer Behavior and Analysis
Discuss the two levels and the two dimensions of the environment. Provide examples of each. - -2 Levels: 1) Macro: large-scale, environmental factors -economic conditions - politics -landscape 2) Micro: social aspects and immediate surroundings. -people in your family - a particular salesperson - a clean store 2 Dimensions 1) Social Environment: social interactions -two types of social interaction: -direct social interaction: someone talking to a sales-representative about w...
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Consumer Behavior and Analysis•Consumer Behavior and Analysis