Universiteit Antwerpen (UA)

Theory, exercises and notes from practical 2: Statistical analyses in R. The theory and exercises, supplemented with my own class notes.

Article Summary: Europe in a Global Order

Samenvatting History of International Relations

Summary of articles for the History of International Relations course

Full summary of the subject of culture and history in the UK and the US. The document covers topics such as the British political system, media, elections and the role of parliament. Ideal for English language, cultural studies or international studies students.

Handy timeline with the most important historical events in the history of the United Kingdom. The document includes key moments such as the Battle of Hastings, the Magna Carta, the Act of Union, and Brexit. Ideal as an overview for students studying British history or culture.

Clear summary of the Consumer Psychology course with a focus on consumer behavior, information processing and persuasion techniques. The document discusses key theories such as Cialdini's persuasion principles, heuristics, attitude formation, and the Theory of Reasoned Action. In addition, attention is paid to factors that influence consumer behavior, such as emotions, social pressure, motivation and decision fatigue. Suitable as a study aid for exams in marketing, communication and psychology.

Brief summary of the core concepts covered in the lesson. Ideal when you don't have much time to repeat. The concepts have been supplemented with additional explanations and clarifications.

Clear summary of the Marketing Management lessons. The document discusses, among other things, the marketing concept, customer value, customer satisfaction and marketing strategies. The marketing environment is also explained with PESTLE analysis and the role of market-oriented thinking within organizations. I myself got a 17 on my exam with this.

Comprehensive summary of the book Principles and Practice of Marketing. The document covers marketing planning, marketing audits, SWOT analysis, and strategic marketing decisions. In addition, important concepts such as target markets, competitive advantage and marketing objectives are explained. Ideal for marketing or business students who want a clear overview of marketing strategy and planning.