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Marketing

Universiteit Antwerpen (UA)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

Popular textbooks

Marketing

Marketing

Paul Baines, Sara Rosengren

7 documents

Marketing

Marketing

Paul Baines, Chris Fill

6 documents

All books 3 Hide

94 results

Marketing Summary (2025) - University of Antwerp - TEW/HI ba1

  • Summary

    Marketing Summary (2025) - University of Antwerp - TEW/HI ba1

  • Available in bundle
    4.5
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    164
    December 2025
    2025/2026
    Available in bundle
  • This document is a comprehensive summary of the “Marketing” course from the first TEW/HI bachelor. The summary was prepared by Prof. Eva Heeremans during the 2025—2026 academic year. The summary includes all 18 chapters and provides a clear, structured overview of the entire subject matter. It is specifically designed for TEW (Applied Economic Sciences) and HI (Business Engineer) students at the University of Antwerp, and is intended as supporting study material for efficient exam preparat...
  • woutsoogen
    $12.61 More Info
Marketing Summary (UA_1105TEWBDK) - taught by Dr. Eva Heeremans - AJ Marketing Summary (UA_1105TEWBDK) - taught by Dr. Eva Heeremans - AJ

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    Marketing Summary (UA_1105TEWBDK) - taught by Dr. Eva Heeremans - AJ

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    October 2025
    2024/2025
    Available in bundle
  • Summary made with the lecture, handbook & slides. It covers chapters 1-17.
  • Popular
    ismaeldiallo
    $11.29 More Info
Marketing samenvatting chapter 1-18 (16/20)

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    Marketing samenvatting chapter 1-18 (16/20)

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    June 2026
    2025/2026
  • A complete summary of the slides and lesson notes for the Marketing course given by professor Eva Heeremans. Using my summary, I achieved a 16/20 in the first session in January 2026.
  • floorbilliau
    $16.26 More Info
Summary of Marketing TEW/SEW/HI (B) (first year) 2025-2026 Summary of Marketing TEW/SEW/HI (B) (first year) 2025-2026

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    Summary of Marketing TEW/SEW/HI (B) (first year) 2025-2026

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    June 2026
    2025/2026
  • In this summary, I have summarized my lesson notes, PowerPoint slides and parts of the book. This gave me a 16/20 in the first session in January 2026. The exam was easy to solve after learning this summary.
  • alexanderbeersmans
    $21.68 More Info
Marketing Principles & Practice Notes | UA | 2025/26

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    Marketing Principles & Practice Notes | UA | 2025/26

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    June 2026
    2025/2026
  • Study notes from the Marketing course at Universiteit Antwerpen's Master TEW program covering fundamental marketing concepts and frameworks. The document covers marketing definitions, customer value, market orientation, the marketing mix (4Ps and extended 7Ps), relationship marketing, and CRM principles, with practical applications across products, services, and experiences. These structured notes are ideal for mastering core marketing theory and preparing for exams in the business administra...
  • charlotterogival
    $9.24 More Info
Marketing – University of Antwerp – Academic Year 2025–2026 – (19/20) Marketing – University of Antwerp – Academic Year 2025–2026 – (19/20)

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    Marketing – University of Antwerp – Academic Year 2025–2026 – (19/20)

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    February 2026
    2025/2026
  • This document provides a concise but complete summary of the Marketing course for students TEW, HI, HIB (1st bachelor) and SEW (2nd bachelor). I got a 19/20 with this myself in the first session. The document also lists the parts that are emphasized in the lesson. It is based on Professor Eva Heeremans' lessons and course materials and bundles all slides with additional notes.
  • charlinelandtmeters
    $12.01 More Info
Marketing Summary (requested for an exam)

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    Marketing Summary (requested for an exam)

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    February 2026
    2025/2026
  • A clear summary of marketing, including the most important things that are asked for in the exam. You don't need more than this to pass your marketing exam.
  • JansienLoos123
    $4.21 More Info
schema Porter's Five Forces

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    schema Porter's Five Forces

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    February 2026
    2025/2026
  • A brief but clear overview of the Porter's model.
  • JansienLoos123
    $4.21 More Info
Samenvatting Slides Marketing 2024-2025

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    Samenvatting Slides Marketing 2024-2025

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    February 2026
    2024/2025
  • This summary is based on the slides of the College of Marketing in 2024-2025 and 2025-2026.
  • JansienLoos123
    $4.21 More Info
Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview

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    Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview

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    February 2026
    2025/2026
  • This document covers a comprehensive marketing analysis of the eyewear brand Ace & Tate, focusing on segmentation, targeting, and positioning (STP), perceptual mapping, customer journey mapping, Ansoff growth strategies, and a SWOT analysis. It applies key marketing theory to a real-life brand case, making it suitable as a working session summary or exam preparation material for marketing management courses.
  • dijckmansnorah
    $7.19 More Info
Marketing Summary 25/26 (16/20)

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    Marketing Summary 25/26 (16/20)

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    January 2026
    2024/2025
  • Marketing Summary taught by Prof. Heeremans. Includes a summary of all slides/chapters. The summary is 55 pages, which made me finish my first session 16/20. All the information is detailed, along with a clear structure and objectives for each chapter. Questions about the price, DM.
  • UAMasterTEW
    $11.44 More Info
Samenvattingen Marketing H1-H7

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    Samenvattingen Marketing H1-H7

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    January 2026
  • Samenvattingen opleidingsonderdeel Marketing aan de Universiteit Antwerpen prof Eva Heeremans. Samenvatting van hoofdstuk 1 tot 7. Uitleg termen, begrippen en theorie. Collegenotities inbegrepen.
  • dijckmansnorah
    $25.03 More Info
Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary

  • Summary

    Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary

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    January 2026
    2025/2026
    Available in bundle
  • This document offers a comprehensive summary of Chapter 7 on Marketing Research and Analytics, explaining key concepts such as market research versus marketing research, customer insights, and marketing analytics. It covers the full marketing research process, including qualitative and quantitative methods, sampling techniques, data analysis, neuromarketing, and ethical considerations like GDPR and international research issues. The material is ideal for exam preparation and building a solid und...
  • dijckmansnorah
    $7.19 More Info
Marketing – Chapter 6: Marketing Strategy | Lecture Summary Marketing – Chapter 6: Marketing Strategy | Lecture Summary

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    Marketing – Chapter 6: Marketing Strategy | Lecture Summary

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    January 2026
    2025/2026
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  • This document provides a structured summary of Chapter 6 on Marketing Strategy, focusing on strategic context, mission and vision, strategic marketing planning, and competitive advantage. It also covers key strategic analysis tools (SWOT, Porter’s Five Forces), growth strategies, competitive positioning, implementation, and marketing metrics. The content is well suited for exam preparation and understanding how marketing strategy is developed and executed
  • dijckmansnorah
    $7.19 More Info
Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary

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    Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary

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    January 2026
    2025/2026
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  • This document summarizes Chapter 5 on Services and Relationship Marketing, covering the unique characteristics of services, service processes, and key dimensions of services marketing. It also explains service quality measurement (SERVQUAL), service recovery, relationship marketing principles, loyalty and retention, and customer experience and engagement. The summary is suitable for exam preparation and understanding core concepts in services marketing
  • dijckmansnorah
    $6.94 More Info
Marketing: Summary (Chapter 1-18) + Practice Questions and MCQ | UAntwerp

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    Marketing: Summary (Chapter 1-18) + Practice Questions and MCQ | UAntwerp

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    January 2026
    2025/2026
  • Why buy this document? Complete: All 18 chapters are covered. Practice material: Includes “True or False” questions and MCQs from the chapters. Clear: Structured by learning objective (Objective-based) for efficient studying. Ideal for students of TEW, Business Engineering or Social and Economic Sciences at the UA. Are you looking for a complete and structured preparation for your Marketing exam? This 83-page document contains a complete summary of the Marketing course (as ...
  • sebastienbekkers
    $19.27 More Info
Marketing Eva Heeremans Oxford sixth edition

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    Marketing Eva Heeremans Oxford sixth edition

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    December 2025
    2025/2026
  • Complete summary of the book Marketing sixth edition Oxford. First year financial engineering, applied economic sciences, ...
  • imaneelmassoudi
    $23.26 More Info
Samenvatting Marketing - Marketing (1105TEWBDK) Samenvatting Marketing - Marketing (1105TEWBDK)

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    Samenvatting Marketing - Marketing (1105TEWBDK)

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    December 2025
    2024/2025
  • This marketing summary contains a clear and structured overview of all the subject matter required for the exam. The content is based on the lessons and the handbook and covers, among other things: marketing mix (4Ps) market research consumer behavior segmentation, targeting and positioning etc. The summary is suitable for TEW students at the University of Antwerp and is ideal for studying for the exam.
  • lunasalim3
    $19.28 More Info
Marketing — Bachelor 1 Marketing, Summary of Marketing Principles & Practice, Marketing Environment and Consumer Behavior — bachelor's degree — full course summary

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    Marketing — Bachelor 1 Marketing, Summary of Marketing Principles & Practice, Marketing Environment and Consumer Behavior — bachelor's degree — full course summary

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    December 2025
    2025/2026
  • This comprehensive summary covers the entire subject matter of Marketing bachelor 1, including marketing principles and practice, the marketing environment, consumer behavior, B2B marketing, service marketing, marketing strategy and marketing research. The document is ideal for preparing for exams and contains clear explanations of core concepts, models and definitions that often appear in multiple choice and theory questions. The summary follows the chapters of the course closely and is suitab...
  • kajsalofgren
    $8.99 More Info
marketing chapter 4: Business-to-Business Marketing: Customers, Buying Behavior, and Relationship Management marketing chapter 4: Business-to-Business Marketing: Customers, Buying Behavior, and Relationship Management

  • Summary

    marketing chapter 4: Business-to-Business Marketing: Customers, Buying Behavior, and Relationship Management

  • Available in bundle
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    December 2025
    2025/2026
    Available in bundle
  • This chapter covers the key concepts of B2B marketing, where businesses, governments, and non-profit organizations are the customers. It discusses the characteristics of business markets, including derived demand, inelastic demand, complex buying processes, and international dimensions. Key topics include Decision-Making Units (DMU), types of customers and goods, organizational buying behavior, outsourcing, buy phases, e-procurement, and strategic purchasing. It also addresses relationship manag...
  • dijckmansnorah
    $9.24 More Info
All Working Sessions Marketing (2025) - Universiteit Antwerpen - TEW/HI

  • Summary

    All Working Sessions Marketing (2025) - Universiteit Antwerpen - TEW/HI

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    December 2025
    2025/2026
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  • This document contains three comprehensive summaries of the Working Sessions within the Marketing course unit from the first TEW/HI bachelor. The three cases — Lego, Ace & Tate and Cowboy — are always developed in a clear and structured way, with a focus on key insights, analysis methods and relevant marketing concepts. All summaries were prepared during the 2025—2026 academic year and serve as supporting study material for TEW (Applied Economics) and HI (Business Engineering) students at ...
  • woutsoogen
    $7.79 More Info
Marketing Package Deal - Full Summary + All working sessions (2025) - TEW/HI

  • Package deal

    Marketing Package Deal - Full Summary + All working sessions (2025) - TEW/HI

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    December 2025
  • Deze package deal bevat zowel de volledige samenvatting van het opleidingsonderdeel Marketing, alsook de drie afzonderlijke samenvattingen van de bijhorende Working Sessions (Lego, Ace & Tate en Cowboy). Het materiaal is opgesteld tijdens het academiejaar 2025–2026 voor studenten TEW/HI aan de Universiteit Antwerpen ter voorbereiding op het examen.
  • woutsoogen
    $16.26 More Info
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