Marketing Management
Universiteit Antwerpen (UA)
Here are the best resources to pass Marketing Management. Find Marketing Management study guides, notes, assignments, and much more.
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Marketing Management chapter questions and answers UA
Marketing Management chapter questions and answers University of Antwerp
fransjevangoethem
Summary
Marketing Management '25/'26 UA
PopularMarketing Management University of Antwerp
fransjevangoethem
Summary
comprehensive summary of the Marketing Management course
Clear summary of the Marketing Management lessons. The document discusses, among other things, the marketing concept, customer value, customer satisfaction and marketing strategies. The marketing environment is also explained with PESTLE analysis and the role of market-oriented thinking within organizations. I myself got a 17 on my exam with this.
isalinevantornhaut
Summary
Samenvatting Principles and Practice of Marketing (10e editie)
Comprehensive summary of the book Principles and Practice of Marketing. The document covers marketing planning, marketing audits, SWOT analysis, and strategic marketing decisions. In addition, important concepts such as target markets, competitive advantage and marketing objectives are explained. Ideal for marketing or business students who want a clear overview of marketing strategy and planning.
isalinevantornhaut
Summary
Marketing Management Kotler / Keller 13th edition Summary 2026-2027
Marketing Management Kotler / Keller 13th edition Summary
SavvyMind
Other
Marketing Management Quiz W and answers
Marketing Management Quiz W and answers University of Antwerp
fransjevangoethem
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Summary Marketing Management classes
The course material of the classes: CH1-3, 6-9, 12-20, 22 and guest lectures Alpro and Thorsten Strauss. I scored a 14/20 with only this document. Attending classes is not necessary.
UniversiteitAntwerpenMPC
Class notes
College aantekeningen Marketing Management
College aantekeningen Marketing Management INCLUSIEF gast colleges.
BrittBeaujean
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Marketing Management (2 delen chapter 1 - 22)
Full summary of lectures+handbook. Important parts marked with a circle symbol. What was not covered in the classes but was given a handbook symbol in the handbook. 18/20
kdgua
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Marketing Management: summary of lectures and handbook
This summary contains all lecture notes and content of the book “Principles and Practice of Marketing (9th edition)” (chapters 1-8, 10-16 and 18-20). Passed the exam with 17/20.
MPCUAntwerpen