Advertising
Katholieke Universiteit Leuven (KU Leuven)
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by prof. Smits & prof. Qutteina
It is a summary of the advertising elective course. It contains the content of the slides and my personal notes.
Samenvatting van alle lessen van advertising met voorbeelden, samenvatting van bedrijfscommunicatie
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Samenvatting Advertising 2021
- Summary • 79 pages • 2021
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Summary of all classes taught by Isabell Koinig. This summary includes all classes taught by her, it doesn't include an summary of extra documentaries.
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Volledige samenvatting Advertising
- Summary • 65 pages • 2021
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Full summary of the Advertising course taught by Prof. Evert Van den Broeck. The summary contains the content of all his lessons and also the discussion of the cases. There are also many possible exam questions noted throughout the document, so you know what to expect on the exam. With the help of this summary, I passed a 16/20 on the open book exam.
Samenvatting Advertising (Slides + notities)
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Advertising summary 2019-2020 (B-KUL-S0G94A)
- Summary • 68 pages • 2019
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This is a summary for the 2019-2020 course 'Advertising 1' (the 4 credit variant of Advertising, 6 credits) by T. Smits (B-KUL-S0G94A). It is based on the lectures, the slides provided during those lectures, and guest lectures that were part of the course. It contains everything from the slides and the most important information provided during the lectures, making it a complete overview of the course.
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