Hogeschool Gent (HOGENT)

Study notes for the Business Software course covering ERP (Enterprise Resource Planning) systems and organizational transformation at Hogeschool Gent. The document covers ERP fundamentals, advantages and disadvantages, implementation challenges, silo mentality effects, and the evolution from functional to process-based organizations, with practical examples from Odoo software. Essential for understanding how integrated systems improve business efficiency and data management—includes real-world...

Study notes for Engels II course at Hogeschool Gent covering English language skills for Accountancy & Fiscaliteit students. The document covers four units: accounting and finance vocabulary with linking words and international accounting standards (GAAP, IFRS, IASC), reporting on performance including meetings and financial analysis, finance and investment with diplomatic language, and corporate ESG issues with debate skills. Includes essential grammar topics like phrasal verbs, reported sp...

This study document covers translation shifts from the Translation Techniques course at Hogeschool Gent, part of Business Translation & Interpreting. The document provides detailed explanations of lexical shifts and structural shifts, with numerous practical examples of Dutch-English translations. This material is essential for understanding translation techniques and helps students recognize and correctly apply translation strategies in professional contexts.

Study notes for Unit 7 of Engels II at Hogeschool Gent, covering risk management in investment contexts and conditional grammar structures. The document provides comprehensive coverage of zero, first, second, and third conditionals with real-world business examples, plus vocabulary for resilient building and risk in investment, along with formal business writing guidelines. Essential for mastering conditional formations and exam preparation, with practical exercises and clear explanations of whe...

HBR case study materials for English for Marketing Professionals II at Hogeschool Gent, featuring the 'From Hashtag to Headache' case about Canadian Jet's failed Instagram campaign. The case examines crisis management, social media strategy, and PR decision-making when a branded hashtag campaign backfires due to negative customer sentiment. Essential reading for understanding real-world marketing failures, stakeholder communication, and strategic response options in digital marketing co...

Lecture notes from English for Marketing Professionals I at Hogeschool Gent covering the fundamentals of modern marketing. Topics include the evolution of marketing from product-focused to AI-driven approaches, the customer value equation, marketing's five ages, the analysis-strategy-implementation-evaluation cycle, and PR communication techniques like press releases. Ideal for mastering core marketing concepts and language, with clear definitions and practical examples from companies like IK...

Summary of English semester 2 for KMO Management at Hogeschool Gent, covering Unit 5 on global mobility and secondments abroad, plus accident reporting procedures. Topics include vocabulary for international assignments, visa applications, accommodation, secondee support systems, and formal accident report writing with functional language. Ideal for exam preparation - includes structured vocabulary lists, functional language phrases, and marking schemes with clear learning objectives for each se...

Study material for Engels II at Hogeschool Gent covering Unit 6 on Strategic Alliances, Business Partnerships, and related business concepts. The document includes vocabulary exercises, grammar explanations on past modals, and practical report writing tasks focusing on mergers, acquisitions, joint ventures, and takeovers. Ideal for building business English vocabulary, understanding key financial and corporate concepts, and preparing for course assessments with structured exercises and real-worl...

This summary provides a complete and structured overview of the subject matter for the English subject. The document provides the contents of the handbook, lesson notes, and information from the PowerPoint presentations.

Summary of the AI elective course for the bachelor student, taught in English. This also includes the formulas that are covered in the slides.