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MNM3709 - study unit 3 - Multiple choice questions - Market analysis

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At Kumba resources there is a strategic business unit (SBU) that is characterised by a high market share, low growth rate, supports other units and has a potential to be a star. This SBU is an example of a: 1. Problem child 2. Star 3. Cash cow 4. Dog 5. Human resources

At Kumba resources there is a strategic business unit (SBU) that is characterised by a high market s...

3. Cash cow

Which one of the following strategies can an organisation use to reduce its investment as well as achieve short-term objectives to maximise cash flow and profits? 1. Divest 2. Hold 3. Harvest 4. Leverage 5. Build shares

Which one of the following strategies can an organisation use to reduce its investment as well as ac...

3. Harvest

The enterprise strength shows how strong an organisation is compared to its competitors. Which of the following variables are used to determine how strong an organisation is? A. Market share B. Profitability C. Resources D. Market growth E. Technology 1. A 2. A, B, C and E 3. B, D and E 4. B, C, D and E 5. B and E

The enterprise strength shows how strong an organisation is compared to its competitors. Which of th...

2. A, B, C and E

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Institution
University of South Africa
Course
MNM3709

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