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Wat is marketing?
Wat is marketing?
Het klantgericht handelen vanuit een heldere marktidentiteit
Welke drie waardestrategieën kennen we? (T&W)
Welke drie waardestrategieën kennen we? (T&W)
--> Productleadership
--> Operational excellence
--> Customer intimacy
Welke stappen kent het selectieproces van de marketingstrategie?
Welke stappen kent het selectieproces van de marketingstrategie?
* Passendheid
* Haalbaarheid
* Resultaten en risico's
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