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strategic management week 3
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Differentiate between corporate and operational relatedness.
Differentiate between corporate and operational relatedness.
Operational relatedness is the sharing of activities. Mostly tangible resources like having a big warehouse for several brands. Corporate relatedness is transferring one or more of corporate level competencies. Mostly intangible resources. Like Facebook knowing what to do when instagram is struggling.
Provide an example for the following diversification strategy: related-constrained
Provide an example for the following diversification strategy: related-constrained
High in both operational and corporate relatedness. Facebook -> instagram.
Provide an example for the following diversification strategy: multipoint competition
Provide an example for the following diversification strategy: multipoint competition
Corporation competing with each other with different product markets or geographical markets. This is related diversification. Corporations following each others diversification strategies.
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