Flashcards
AP United States Government - Modern Political Campaigns
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What is an independent expenditure?
What is an independent expenditure?
Money spent to support a candidate, but not contributed to the candidate or party (not limited)
Describe narrowcasting.
Describe narrowcasting.
The targeting of media programming at specific populations within society
Are campaign costs increasing or decreasing?
Are campaign costs increasing or decreasing?
Increasing, because of the variety of ways now available for campaigns to reach the public.
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