HSA 305 WEEK 1 QUIZ / HSA305 WEEK 1 QUIZ.: GRADED A | 100% CORRECT |STRAYER

HSA 305 WEEK 1 QUIZ / HSA305 WEEK 1 QUIZ.: GRADED A | 100% CORRECT |STRAYERHSA 305 WEEK 1 QUIZ • Question 1 4 out of 4 points What is market segmentation? • Question 2 4 out of 4 points In the CCDV (create, communicate and deliver value) formulation, communicating value is related to which element(s) of the marketing mix? • Question 3 4 out of 4 points Marketing research is a skill that uses secondary data, which comes from: • Question 4 4 out of 4 points Value is the fundamental concept underlying modern marketing and must be perceived as such by: • Question 5 4 out of 4 points What does the marketing skill of distribution require? • Question 6 4 out of 4 points What are the functions of a marketer on a product design team? • Question 7 4 out of 4 points The best person to generate good news about the hospital and defend it against bad news is the: • Question 8 4 out of 4 points A person who presents medical information from the Internet to a physician is an example of today’s: • Question 9 4 out of 4 points The use of incentives to stimulate trial or purchase of a product or services is which marketing skill? • Question 10 4 out of 4 points As a general rule, marketing takes place when at least one party to a potential transaction thinks about how to achieve: • Question 11 4 out of 4 points For a consumer to be interested in an offering, the 4As must be present. The consumer must be aware of the product, find it acceptable, available at the right time and: • Question 12 4 out of 4 points The purpose of the “modern marketer” begins with: • Question 13 4 out of 4 points “Determine the 4Ps” is which step in a robust model of marketing strategy? • Question 14 4 out of 4 points What is the first marketing question a health care organization must ask? • Question 15 4 out of 4 points Designing messages, choosing media and evaluating outcomes of marketing efforts are aspects of which marketing skill? • Question 16 4 out of 4 points Whether or not to use a product or service is a component of which determinant of cost? • Question 17 4 out of 4 points The trade-off analysis model used in the health care industry states that a successful company: • Question 18 4 out of 4 points Physical activity levels, tobacco use and obesity are examples of: • Question 19 4 out of 4 points According to the textbook, the U. S. health care system places emphasis on: • Question 20 4 out of 4 points Pharmaceutical companies are part of which set of stakeholders? • Question 21 4 out of 4 points What economic model of a health care system favors private insurance? • Question 22 4 out of 4 points All parties that have an interest in the funding, development, delivery and receipt of health care services are called: • Question 23 4 out of 4 points The level of service, use of medical technology and the site of service are aspects of the: • Question 24 4 out of 4 points Commitment, funding and ongoing resources are critical aspects of: • Question 25 4 out of 4 points Determining “who is covered” falls under which dimension of access? • Question 26 4 out of 4 points What is the preferred World Health Organization (WHO) definition of health? • Question 27 4 out of 4 points A state law mandating that health insurance companies offer certain benefits to members is an example of what influence on benefits coverage? • Question 28 4 out of 4 points Availability, infrastructure and sustainability refer to which aspect of the trade-off model? • Question 29 4 out of 4 points Strategy considers ways of handling major issues that must be dealt with now or in the future by providing a framework for making: • Question 30 4 out of 4 points Amenities, service and technical components comprise which dimension of health care?