4 out of 4 points
When more units are produced, spreading the costs over more items, the decline
of the cost per item is called:
Correct Answer:
experience curve.
Question 2
4 out of 4 points
Customer segment pricing, where different customer groups are charged
different prices for the same product, falls under which degree of price
discrimination?
Correct
Answer: Third degree.
Question 3
4 out of 4 points
Customers are generally most price sensitive when products are very costly or:
Correct Answer:
when they are bought frequently.
Question 4
, 4 out of 4 points
Price is the single marketing element that results in:
Correct
Answer: revenue.
Question 5
4 out of 4 points
A company that requires the customer to pay today’s price plus all or part of
inflationary increases that occur before delivery is using:
Correct Answer:
an escalator clause.
Question 6
4 out of 4 points
Which pricing objective is suitable as a short term objective for companies
plagued with overcapacity or intense competition?
Correct Answer:
Survival.
Question 7
4 out of 4 points
The practice of adjusting prices to keep them just under those of the competition
is called: