HSA 305 QUIZ 6 / HSA305 QUIZ 6: GRADED A | 100% CORRECT |STRAYER

HSA 305 QUIZ 6 / HSA305 QUIZ 6: GRADED A | 100% CORRECT |STRAYERHSA 305 QUIZ 6 • Question 1 4 out of 4 points A group of diverse but related items that function in a compatible manner is called a product: Answer • Question 2 4 out of 4 points The first step in Copeland’s product line analysis is to: Answer • Question 3 4 out of 4 points Disadvantages of implementing a product augmentation strategy are that each augmentation adds cost and: Answer • Question 4 4 out of 4 points The total number of items in a product mix is referred to as: Answer • Question 5 4 out of 4 points The perishability of services is not a problem: Answer • Question 6 4 out of 4 points A hospital that markets its state of the art equipment, busy but attentive personnel and high-quality communication materials is attempting to make its service message: Answer • Question 7 4 out of 4 points Plotting individual products on a graph with two or more dimensions that represent the product attributes most important to buyers is called: Answer • Question 8 4 out of 4 points Products that cannot be seen, tasted, felt, heard or smelled before they are bought are: Answer • Question 9 4 out of 4 points Tangible goods normally consumed in one or a few uses, like aspirin and bandages are classified as what type of health care product? Answer • Question 10 4 out of 4 points Headache relief is an example of which product level aspect of aspirin? Answer • Question 11 4 out of 4 points Where to find surplus revenue or focus process improvements can be discovered through: Answer • Question 12 4 out of 4 points By measuring the results of marketing efforts to increase market share, an organization can calculate: Answer • Question 13 4 out of 4 points The way a user performs the tasks of getting and using products and related services is called a user’s total: Answer • Question 14 4 out of 4 points Physical goods, services, experiences, events, places, properties, organizations, information and ideas are all examples of: Answer • Question 15 4 out of 4 points At which product level does differentiation take place? Answer • Question 16 4 out of 4 points When they were first introduced, products like implantable defibrillators and quinolone antibiotics were considered: Answer • Question 17 4 out of 4 points Which is the least costly method of market testing? Answer • Question 18 4 out of 4 points What is a method for deriving the utility values that consumers attach to varying levels of product attributes by presenting these attributes two at a time? Answer • Question 19 4 out of 4 points What is an instrument that is prepared to show where products would compete with others according to attributes such as convenience and price? Answer • Question 20 4 out of 4 points Estimating the total financial worth of a brand is called brand: Answer • Question 21 4 out of 4 points What is the sum of estimated first-time sales, replacement sales and repeat sales? Answer • Question 22 4 out of 4 points Acquisition, development or cooperative ventures with other organizations are methods of: Answer • Question 23 4 out of 4 points A company that withdraws a product from the market due to safety issues, resolves those issues and then uses safety as a selling point demonstrates: Answer • Question 24 4 out of 4 points Where does alpha testing occur? Answer • Question 25 4 out of 4 points What is idea screening? Answer • Question 26 4 out of 4 points What type of brand satisfies a basic need? Answer • Question 27 4 out of 4 points A category concept defines the product’s potential: Answer • Question 28 4 out of 4 points A hospital in one community teaming up with a rival hospital in a nearby community for the purpose of developing and running a free community clinic is an example of: Answer • Question 29 4 out of 4 points Computers and sensory devices used to simulate a reality equivalent of a new product or service are characteristics of: Answer • Question 30 4 out of 4 points What marks the decaying phase of the maturity stage of the product life cycle? Answer