HSA 305 QUIZ 5 / HSA305 QUIZ 5.: GRADED A | 100% CORRECT |STRAYER

HSA 305 QUIZ 5 • Question 1 4 out of 4 points A flexible market offering consists of the product and service elements that all segment members value, plus: Answer • Question 2 4 out of 4 points What type of industry structure is characterized by many competitors able to differentiate their offers in whole or in part? Answer • Question 3 4 out of 4 points How would a company determine category membership? Answer • Question 4 4 out of 4 points What is the act of designing an organization’s offering or image so that it occupies a distinctive place in the mind of the target market? Answer • Question 5 4 out of 4 points A long-term segment entry plan is also called: Answer • Question 6 4 out of 4 points Total production, distribution and promotion of one product for all buyers is called: Answer • Question 7 4 out of 4 points If buyers were asked to compare how much they value two health care product attributes, ease of use versus low price, and the result was a high level of preference variance, this would be an example of what kind of preference pattern? Answer • Question 8 4 out of 4 points Trailing firms that attack the leader and other competitors in an aggressive bid for further market share are called market: • Question 9 4 out of 4 points Patients who visit their physician when it is time to have a routine physical exam demonstrate which behavioral variable? Answer • Question 10 4 out of 4 points Positive qualities that consumers associate strongly with a brand and believe they could not find in a competing brand are called points of: Answer • Question 11 4 out of 4 points As the cost of pharmaceuticals continues to escalate, strong demand for cheaper branded drugs purchased on the Web has led to: Answer • Question 12 4 out of 4 points A leader in health information systems that announces the release of a new improved version of its software months before it is actually offered would be an example of what type of market share defense? Answer • Question 13 4 out of 4 points What is the typical action that hospitals take when classifying referring physician attitudes as negative? Answer • Question 14 4 out of 4 points An eye-care hospital that not only provides quality eye care to all, but also conducts research, trains specialists and manufactures lenses is an example of: Answer • Question 15 4 out of 4 points The XYZ corporation that gains a strong reputation for selling an assortment of products only to university research labs is an example of: Answer