HSA 305 QUIZ 4 / HSA305 QUIZ 4.: GRADED A | 100% CORRECT |STRAYER

HSA 305 QUIZ 4

 Question 1

4 out of 4 points
Careful observation, hypotheses, predications and testing describe which
characteristic of good market research practice?
Answer


Correct Answer:
Scientific
method.

 Question 2

4 out of 4 points
What is the systematic design, collection, analysis and reporting of data relevant
to a specific marketing situation facing a company?
Answer


Correct Answer:
Marketing
research.

 Question 3

4 out of 4 points
What gives an organization a competitive advantage so that it can choose its
markets better, develop better offerings and execute more effective marketing
planning?
Answer


Correct Answer:
Superior information.

 Question 4

, 4 out of 4 points
The set of consumers who professes a sufficient level of interest in a market
offer is called the:
Answer


Correct Answer:
potential market.

 Question 5

4 out of 4 points
Email newsletters, published financial filings, government publications, and
journal articles are examples of what type of data source?
Answer


Correct Answer:
Secondary.

 Question 6

4 out of 4 points
If a questionnaire is mailed to all discharged patients without an incentive to
complete and return the survey, and the rate of return is only 30%, the results
represent:
Answer


Correct
Answer: a convenience sample.

 Question 7

4 out of 4 points
Sales that take place without any demand-stimulating expenditure are called:
Answer