ManagersVinVallVtypesVofVbusinessesVmustadevelopVaVclearVanswerVforVwhichVofVtheVfollowingVquestions?
WhereaareVweVnow?
WhereVdoVweawantVtoagoVfromVhere?
WhatVisVtheVsetVofVactionsVthatVweVneedVtoVtakeatoVoutperformVtheVcompany’sVcompetitorsVandVac
hieveasupVeriorVprofitability?
WhenawillVweaknowVweaareathere?
WhatVmovesVandVapproachesVdoVweVneedVtoVgainaadvantageVinVtheVmarketplace?
AVcompany’sVstrategyVisVtheVsetVofVactionsVthatVitsVmanagersaneedVtoVtakeVtoVoutperformVtheVcompany’
sVcompetitVorsVandVachieveVsuperiorVprofitability.
, 10.00V point
2. Award:
s
AVcompany’sVstrategyVconsistsaof
actionsVtoVdevelopVaVmoreVappealingVbusinessamodelVthanVrivals.
plansainvolvingValignmentVofVorganizationalVactivitiesVandVstrategicVobjectives.
offensiveVandVdefensiveVmovesVtoVgenerateVrevenuesaandVincreaseaprofitVmargins.
competitiveVmovesVandVapproachesVthatVmanagersVhaveVdevelopedVtoVgrowVtheVbusiness,VattractVa
ndVpleasVeacustomers,Vconductaoperations,VandaachieveVtargetedaobjectives.
itsVstrategicVvision,aitsVstrategicaobjectives,VandaitsVstrategicVintent.
AVstrategyVstandsaaachanceVofVsucceedingVonlyVwhenVitVisVpredicatedVonaactions,VbusinessVapproaches,Va
ndacomVpetitiveVmovesVaimedVatVappealingatoVbuyersVinVwaysVthatVsetVaVcompanyVapartVfromVrivals.
, 10.00V point
3. Award:
s
TheVcompetitiveamovesVandVbusinessVapproachesVaVcompany’sVmanagementVisausingatoVgrowVtheVbusin
ess,VcomVpeteVsuccessfully,VattractVandVpleaseVcustomers,aconductVoperations,VrespondVtoachangingVeco
nomicVandVmarkeVtVconditions,VandVachieveVorganizationalVobjectivesVisVreferredVtoVas
its
strategy.
movesVtoVimitateakeyVrivals.
strategicVmission.
businessVmodel.
strategicVvision.
AVstrategyVisVpredicatedVonVactions,Vbusinessaapproaches,VandVcompetitiveVmovesVaimedVatVappealing
VtoabuyersVinVwaysVthatasetaaVcompanyVapartVfromVrivals.VSimplyVtryingVtoVmimicVtheastrategiesVofVthe
aindustry’sVsuccessfulVcompaniesVneveraworks.
TheVessenceVofVstrategyVis
developingalastingVsuccessVthatacanVsupportVgrowthVandVsecureVtheacompany’sVfutureVoverVtheVlongV
term.
, 10.00V point
4. Award:
s
re-creatingVaVbusinessamodelVwithVregularity.
matchingarivalVbusinesses’VproductsVandVqualityVdimensionsVinVtheVmarketplace.
buildingaprofitsVforVshort-termasuccess.
realigningVtheVmarketVtoVprovokeVchangeVinVrivalVcompanies.
StrategyVatVitsVessenceVisVaboutVsettingVaVcompanyVapartVfromVitsVrivalsVandVstakingaoutVaVmarketapo
sitionathataisVnotVcrowdedawithVstrongVcompetitors.VAVcompanyVaimsVatadoingVwhatarivalsVcannotVorV
don’tado.