CHS 310 FINAL EXAM STUDY GUIDE
QUESTIONS AND ANSWERS12
Source Homophily - ANSWERS-audiences are most likely to believe people who are similar to
them
Message Framing - ANSWERS-the presentation of a message in terms of gains versus in terms of
losses
Narrative Messages - ANSWERS-advertising in which a 3rd person tells a story about others to
an imagined audience
Piloting - ANSWERS-a test before introducing it more widely
Gatekeepers - ANSWERS-a person who stands between the data collector and a potential
respondent
Efficacy Study - ANSWERS-Determine whether an intervention produces the expected result
under ideal circumstances
Pretest- Posttest Design - ANSWERS-campaigns survey people before the campaign is released
and then survey them again after to see if their knowledge, intentions or behaviors have
changed
Efficiency Study - ANSWERS-studying campaign effects in the context or people everyday lives
, Characteristics of ePatients - ANSWERS-internet savvy people who meet their own health needs
using communication technology (usually young, well educated and rich with information)
Information Sufficiency Threshold - ANSWERS-the amount of information a person needs in
order to feel capable of coping with and understanding a threatening issue
Integrative Model of Online Health Information Seeking - ANSWERS-The social structures and
inequities manifest in individual differences which influence how able and motivated we are to
seek eHealth information
The 4 determining factors of behavioral intention towards the acceptance of technology are:
(Unified Theory of Acceptance and Use of Technology) - ANSWERS-- Performance expectancy
- Effort expectancy
- Facilitating conditions
- Social Influence
Disadvantages of eHealth - ANSWERS-- unreliable info
- conflicting info
- overwhelming amounts of info
- digital divide
Red- flag claims about health frequently found online - ANSWERS-- No author or sponsor if
sources is given not well known
- Sponsors selling products rather than offer free info
- Dated information references missing or do not seem legit
- "actual" satisfied customers
- Anything w/ secret formula, miraculous cures, treating all forms of cancer, cancer disappears
and nontoxic
QUESTIONS AND ANSWERS12
Source Homophily - ANSWERS-audiences are most likely to believe people who are similar to
them
Message Framing - ANSWERS-the presentation of a message in terms of gains versus in terms of
losses
Narrative Messages - ANSWERS-advertising in which a 3rd person tells a story about others to
an imagined audience
Piloting - ANSWERS-a test before introducing it more widely
Gatekeepers - ANSWERS-a person who stands between the data collector and a potential
respondent
Efficacy Study - ANSWERS-Determine whether an intervention produces the expected result
under ideal circumstances
Pretest- Posttest Design - ANSWERS-campaigns survey people before the campaign is released
and then survey them again after to see if their knowledge, intentions or behaviors have
changed
Efficiency Study - ANSWERS-studying campaign effects in the context or people everyday lives
, Characteristics of ePatients - ANSWERS-internet savvy people who meet their own health needs
using communication technology (usually young, well educated and rich with information)
Information Sufficiency Threshold - ANSWERS-the amount of information a person needs in
order to feel capable of coping with and understanding a threatening issue
Integrative Model of Online Health Information Seeking - ANSWERS-The social structures and
inequities manifest in individual differences which influence how able and motivated we are to
seek eHealth information
The 4 determining factors of behavioral intention towards the acceptance of technology are:
(Unified Theory of Acceptance and Use of Technology) - ANSWERS-- Performance expectancy
- Effort expectancy
- Facilitating conditions
- Social Influence
Disadvantages of eHealth - ANSWERS-- unreliable info
- conflicting info
- overwhelming amounts of info
- digital divide
Red- flag claims about health frequently found online - ANSWERS-- No author or sponsor if
sources is given not well known
- Sponsors selling products rather than offer free info
- Dated information references missing or do not seem legit
- "actual" satisfied customers
- Anything w/ secret formula, miraculous cures, treating all forms of cancer, cancer disappears
and nontoxic
