marketers = santa clause
Give this one a try later!
information is everywhere
- social media
- location services
- rewards numbers
- "daily recommendations for you"
PR in IMC
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- premarket conditioning (build sense of awareness proper to marketing
campaign)
- PR sets the stage
- marketing positions the product
, - advertising drives it home
- ex. CO detectors in 1990's
areas of overlap (between pr, ad, and marketing)
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- weakening of mass media = decline of mass marketing
- advertisers + marketers can no longer reach huge audiences
- individual relationships become important (must communicate)
- one on one & specialized media
Agency PR
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independent business singed to serve multiple clients
- less corporate
- faster paced
- busier
- you can gain more experience
- collaborative + non-stop
3 main pillars of IMC
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, 1. marketing
2. advertising
3. public relations
5 ways that integrated marketing campaigns differ from mass marketing
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1. IMC practitioners focus on individual consumers
2. IMC practitioners use databases to target individual consumers rather
than mass audiences
3. IMC practitioners send a well-focused message to each consumer
4. IMC practitioners use consumer-preferred media
5. IMC practitioners favor interactive media
5 differences from traditional marketing to IMC
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1. focuses on individual consumers
2. uses databases to target consumers
3. employs a variety of approaches
4. uses consumer-preferred media
5. prefers interactive media (need feedback)
what is a crisis?
Give this one a try later!
Give this one a try later!
information is everywhere
- social media
- location services
- rewards numbers
- "daily recommendations for you"
PR in IMC
Give this one a try later!
- premarket conditioning (build sense of awareness proper to marketing
campaign)
- PR sets the stage
- marketing positions the product
, - advertising drives it home
- ex. CO detectors in 1990's
areas of overlap (between pr, ad, and marketing)
Give this one a try later!
- weakening of mass media = decline of mass marketing
- advertisers + marketers can no longer reach huge audiences
- individual relationships become important (must communicate)
- one on one & specialized media
Agency PR
Give this one a try later!
independent business singed to serve multiple clients
- less corporate
- faster paced
- busier
- you can gain more experience
- collaborative + non-stop
3 main pillars of IMC
Give this one a try later!
, 1. marketing
2. advertising
3. public relations
5 ways that integrated marketing campaigns differ from mass marketing
Give this one a try later!
1. IMC practitioners focus on individual consumers
2. IMC practitioners use databases to target individual consumers rather
than mass audiences
3. IMC practitioners send a well-focused message to each consumer
4. IMC practitioners use consumer-preferred media
5. IMC practitioners favor interactive media
5 differences from traditional marketing to IMC
Give this one a try later!
1. focuses on individual consumers
2. uses databases to target consumers
3. employs a variety of approaches
4. uses consumer-preferred media
5. prefers interactive media (need feedback)
what is a crisis?
Give this one a try later!
