PRINCIPLES OF MARKETING EXAM 1 WITH
VERIFIED QUESTIONS AND ANSWERS||
GUARANTEED PASS|| ALREADY GRADED A+||
LATEST VERSION
What can a dissatisfied consumer lead to? - ANSWER-Negative word-of-mouth
and potential reparatory or retaliatory behaviors.
What internal influences affect consumer behavior? - ANSWER-Motivation,
perception, knowledge, emotions, attitude, identity, self-concept, and values.
What external influences affect consumer behavior? - ANSWER-Social classes,
culture, ethnic groups, subcultures, regional influences, and situational factors.
What is the role of motivation in consumer behavior? - ANSWER-It determines
the level of effort consumers are willing to dedicate to a purchase.
What is perception in the context of consumer behavior? - ANSWER-The
process of selecting, organizing, and interpreting information received by the
senses.
What are the types of targeting strategies in marketing? - ANSWER-Mass
marketing, segment marketing, niche marketing, and personalized marketing.
,What is positioning in marketing? - ANSWER-Defining the position that a
brand occupies in consumers' minds and creating psychological associations
with the product.
What is the role of brand awareness in positioning? - ANSWER-It helps
consumers recognize and recall the brand among competitors.
What does targeting involve? - ANSWER-Selecting segments, markets, or
customers that a business wants to compete with and win over.
What is differentiation in marketing? - ANSWER-Designing a marketing mix
with unique attributes valued by target customers and consistent with
positioning.
What are Points of Parity (POP)? - ANSWER-Attributes that approximately
match those offered by the competition.
What are Points of Difference (POD)? - ANSWER-Key attributes that give a
brand or product a competitive advantage over competitors.
What are the stages of perception? - ANSWER-Exposure, attention, and
interpretation.
What should students verify before submitting their exam? - ANSWER-Their
markings and the exam version.
What is the consequence of sitting in the wrong seat during the exam? -
ANSWER-It may result in being marked absent for the exam.
, What is the definition of motivation in consumer psychology? - ANSWER-
Conclusions that consumers can draw based on marketing stimuli, influenced by
their beliefs.
What factors should be considered for targeting? - ANSWER-Size, adaptation,
growth, cost, profitability, accessibility, and competitive situation.
What is the difference between segment marketing and niche marketing? -
ANSWER-Segment marketing adapts the marketing mix for different groups,
while niche marketing targets a very small and specific segment.
What is the importance of customer loyalty in behavioral variables? -
ANSWER-It indicates how likely customers are to return and make repeat
purchases.
What is the significance of understanding customer needs in segmentation? -
ANSWER-It helps tailor marketing strategies to meet specific preferences and
decision processes.
What are the implications of too sophisticated segmentation? - ANSWER-It can
undermine a firm's profit by complicating marketing strategies.
What does the term 'critical to a certain market' refer to? - ANSWER-Variables
that are essential for understanding specific market segments but hard to
generalize.
What is the role of procurement policy in business market segmentation? -
ANSWER-It influences the purchasing process and types of relationships
desired by companies.
What is the impact of customer lifetime value in volume and profitability? -
ANSWER-It helps assess the long-term value a customer brings to the business.
VERIFIED QUESTIONS AND ANSWERS||
GUARANTEED PASS|| ALREADY GRADED A+||
LATEST VERSION
What can a dissatisfied consumer lead to? - ANSWER-Negative word-of-mouth
and potential reparatory or retaliatory behaviors.
What internal influences affect consumer behavior? - ANSWER-Motivation,
perception, knowledge, emotions, attitude, identity, self-concept, and values.
What external influences affect consumer behavior? - ANSWER-Social classes,
culture, ethnic groups, subcultures, regional influences, and situational factors.
What is the role of motivation in consumer behavior? - ANSWER-It determines
the level of effort consumers are willing to dedicate to a purchase.
What is perception in the context of consumer behavior? - ANSWER-The
process of selecting, organizing, and interpreting information received by the
senses.
What are the types of targeting strategies in marketing? - ANSWER-Mass
marketing, segment marketing, niche marketing, and personalized marketing.
,What is positioning in marketing? - ANSWER-Defining the position that a
brand occupies in consumers' minds and creating psychological associations
with the product.
What is the role of brand awareness in positioning? - ANSWER-It helps
consumers recognize and recall the brand among competitors.
What does targeting involve? - ANSWER-Selecting segments, markets, or
customers that a business wants to compete with and win over.
What is differentiation in marketing? - ANSWER-Designing a marketing mix
with unique attributes valued by target customers and consistent with
positioning.
What are Points of Parity (POP)? - ANSWER-Attributes that approximately
match those offered by the competition.
What are Points of Difference (POD)? - ANSWER-Key attributes that give a
brand or product a competitive advantage over competitors.
What are the stages of perception? - ANSWER-Exposure, attention, and
interpretation.
What should students verify before submitting their exam? - ANSWER-Their
markings and the exam version.
What is the consequence of sitting in the wrong seat during the exam? -
ANSWER-It may result in being marked absent for the exam.
, What is the definition of motivation in consumer psychology? - ANSWER-
Conclusions that consumers can draw based on marketing stimuli, influenced by
their beliefs.
What factors should be considered for targeting? - ANSWER-Size, adaptation,
growth, cost, profitability, accessibility, and competitive situation.
What is the difference between segment marketing and niche marketing? -
ANSWER-Segment marketing adapts the marketing mix for different groups,
while niche marketing targets a very small and specific segment.
What is the importance of customer loyalty in behavioral variables? -
ANSWER-It indicates how likely customers are to return and make repeat
purchases.
What is the significance of understanding customer needs in segmentation? -
ANSWER-It helps tailor marketing strategies to meet specific preferences and
decision processes.
What are the implications of too sophisticated segmentation? - ANSWER-It can
undermine a firm's profit by complicating marketing strategies.
What does the term 'critical to a certain market' refer to? - ANSWER-Variables
that are essential for understanding specific market segments but hard to
generalize.
What is the role of procurement policy in business market segmentation? -
ANSWER-It influences the purchasing process and types of relationships
desired by companies.
What is the impact of customer lifetime value in volume and profitability? -
ANSWER-It helps assess the long-term value a customer brings to the business.
