Page 1 of 203
CPCA Certified Professional Cost Accountant
Exam 2 VERSIONS ALL 450 QUESTIONS AND
CORRECT ANSWERS LATEST UPDATE THIS
YEAR
CPCA Exam
Which of the following best describes three in-store retail factors affected by SKU
proliferation?
A. Variety, placement, space
B. Everyday price, promoted price, frequency
C. Variety, rotation, ordering frequency
D. Customer service, reset schedule, product education
A. Variety, placement, space
Which of the following pricing strategies is Walmart's primary go to market approach?
A. High-low
B. EDLP
C. Promotional
D. Hybrid pricing
1
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B. EDLP
Which of the following is an effect that changing consumer demographics are having on
retailers? (select the best answer)
A. Shelf plans are expanding
B. Category captains are more important
C. Shopper marketing is increasing in popularity
D. Shopper clustering is increasingly important
E. None of the above
D. Shopper clustering is increasingly important
Is base volume additional sales beyond what is expected due to promotional activity- Yes or
No?
No
Is the acronym DOS the average number of days current inventory will last- Yes or No?
Yes
Is Facing the count or linear space a single product occupies- Yes or No?
Yes
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Which of the following best represents the primary concerns driving shopper purchase
decisions?
A. Value, product rating and times of day
B. Quality, value and convenience
C. Time of day, social media recommendation and magazine ads
D. Quality, flavors and social media ads
B. Quality, value and convenience
Is the acronym ACV the total sales volume reported for a store or group of stores- Yes or No?
Yes
Is a consumer the person who buys the product-yes or no?
No
Does referring to a product as incremental mean the the product is unavailable at the shelf or
point of purchase- yes or no?
No
Which of the following is not a specific trend in category management?
A. Industry consolidation
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B. the use of shopper insights
C. Reliance on frequent shopper card data
D. Multidimensional shelf management technology
E. Integration with shopper marketing to influence path to purchase
A. Industry consolidation
Shoppers today often shop in how many different channels?
A. Most shoppers stick to their routines and only shop 2-3 channels at most
B. Nearly all shopper make at least one trip over 10 different channels within a given month
C. Majority of shoppers today are simplifying their hectic lives and shopping exclusively in the
one-stop-shop supercenter channel
D. Most shoppers will shop across 5+ channels to purchase the products and services they
need
D. Most shoppers will shop across 5+ channels to purchase the products and services they need
The grocery industry is basically recession proof; therefore, in difficult economic time's shelf
planning strategy won't change- True or False?
False
Is the acronym GMROI important to the practice of category management?
Yes (No in some cases?)
4
CPCA Certified Professional Cost Accountant
Exam 2 VERSIONS ALL 450 QUESTIONS AND
CORRECT ANSWERS LATEST UPDATE THIS
YEAR
CPCA Exam
Which of the following best describes three in-store retail factors affected by SKU
proliferation?
A. Variety, placement, space
B. Everyday price, promoted price, frequency
C. Variety, rotation, ordering frequency
D. Customer service, reset schedule, product education
A. Variety, placement, space
Which of the following pricing strategies is Walmart's primary go to market approach?
A. High-low
B. EDLP
C. Promotional
D. Hybrid pricing
1
, Page 2 of 203
B. EDLP
Which of the following is an effect that changing consumer demographics are having on
retailers? (select the best answer)
A. Shelf plans are expanding
B. Category captains are more important
C. Shopper marketing is increasing in popularity
D. Shopper clustering is increasingly important
E. None of the above
D. Shopper clustering is increasingly important
Is base volume additional sales beyond what is expected due to promotional activity- Yes or
No?
No
Is the acronym DOS the average number of days current inventory will last- Yes or No?
Yes
Is Facing the count or linear space a single product occupies- Yes or No?
Yes
2
, Page 3 of 203
Which of the following best represents the primary concerns driving shopper purchase
decisions?
A. Value, product rating and times of day
B. Quality, value and convenience
C. Time of day, social media recommendation and magazine ads
D. Quality, flavors and social media ads
B. Quality, value and convenience
Is the acronym ACV the total sales volume reported for a store or group of stores- Yes or No?
Yes
Is a consumer the person who buys the product-yes or no?
No
Does referring to a product as incremental mean the the product is unavailable at the shelf or
point of purchase- yes or no?
No
Which of the following is not a specific trend in category management?
A. Industry consolidation
3
, Page 4 of 203
B. the use of shopper insights
C. Reliance on frequent shopper card data
D. Multidimensional shelf management technology
E. Integration with shopper marketing to influence path to purchase
A. Industry consolidation
Shoppers today often shop in how many different channels?
A. Most shoppers stick to their routines and only shop 2-3 channels at most
B. Nearly all shopper make at least one trip over 10 different channels within a given month
C. Majority of shoppers today are simplifying their hectic lives and shopping exclusively in the
one-stop-shop supercenter channel
D. Most shoppers will shop across 5+ channels to purchase the products and services they
need
D. Most shoppers will shop across 5+ channels to purchase the products and services they need
The grocery industry is basically recession proof; therefore, in difficult economic time's shelf
planning strategy won't change- True or False?
False
Is the acronym GMROI important to the practice of category management?
Yes (No in some cases?)
4
