Test Bank For
Consumer Behavior, 10th Edition by Leon G. Schiffman and Leslie Lazar Kanuk
Chapter 1-16
IntroductionExams serve as a fundamental tool in evaluating a student's understanding of a subject, particularly in fields as diverse as business, law, and mathematics. These disciplines not only
have di
Chapter 1 Consumer Behavior: Meeting Changes and Challenges
1) The behavior that consumers display in searching for, purchasing, using, evaluating, and
disposing of products and services that they expect will satisfy their needs is known as
.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix
Answer: B
Diff: 1 Page Ref: 5
Skill: Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store
brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2 Page Ref: 5
Skill: Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
3) When Bill orders five movie tickets online for himself and his friends for a Friday night
showing of the latest action thriller, he is acting as a(n)
A) organizational consumer
B) team consumer
C) non-profit consumer
D) market consumer
E) personal consumer
Answer: E
Diff: 2 Page Ref: 5
Skill: Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
,4) The term "consumer behavior" describes two different kinds of consumers: and
consumers.
A) non-profit; government
B) non-profit; for profit
C) personal; organizational
D) government; private
E) organizational; private
Answer: C
Diff: 1 Page Ref: 5
Skill: Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
IntroductionExams serve as a fundamental tool in evaluating a student's understanding of a subject, particularly in fields as diverse as business, law, and mathematics. These disciplines not only
have di
5) A personal consumer buys goods for .
A) his or her own use
B) consumption by coworkers
C) his or her business
D) his or her school
E) a government agency
Answer: A
Diff: 2 Page Ref: 5
Skill: Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
6) is one of the most pervasive of all types of consumer behavior because we all act as
personal consumers.
A) End-use consumption
B) Organizational consumption
C) Societal consumption
D) Philanthropic consumption
E) Institutional consumption
Answer: A
Diff: 2 Page Ref: 5
Skill: Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
7) When George buys roses for his girlfriend for Valentine's Day, he is acting as a(n) .
A) non-profit consumer
B) personal consumer
C) public consumer
D) organizational consumer
E) team consumer
Answer: B
Diff: 2 Page Ref: 5
Skill: Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
,8) Carol is in charge of purchasing at Mercy Hospital. When she puts in an order for towels for
the hospital, she is acting as a(n) .
A) private consumer
B) organizational 0
C) individual consumer
D) public consumer
E) personal consumer
Answer: B
Diff: 2 Page Ref: 5
Skill: Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
IntroductionExams serve as a fundamental tool in evaluating a student's understanding of a subject, particularly in fields as diverse as business, law, and mathematics. These disciplines not only
have di
9) During historical periods when demand exceeded supply, businesses adopted the
orientation.
A) marketing
B) technology
C) societal
D) production
E) product
Answer: D
Diff: 2 Page Ref: 8
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing
concept, the societal marketing concept, as well as segmentation, targeting, and positioning
10) The orientation in business assumes that consumers are mostly interested in
product availability at low prices.
A) marketing
B) societal
C) product
D) production
E) technology
Answer: D
Diff: 2 Page Ref: 8
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing
concept, the societal marketing concept, as well as segmentation, targeting, and positioning
, 11) A is characterized by the gearing up of manufacturing skills in order to expand
production.
A) market orientation
B) product orientation
C) sales orientation
D) production orientation
E) marketing concept
Answer: D
Diff: 2 Page Ref: 8
AACSB: Analytic Skills
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing
concept, the societal marketing concept, as well as segmentation, targeting, and positioning
IntroductionExams serve as a fundamental tool in evaluating a student's understanding of a subject, particularly in fields as diverse as business, law, and mathematics. These disciplines not only
have di
12) The production orientation makes sense for a business when .
A) consumers are more interested in product availability than in product variation
B) consumers are interested in obtaining the product that offers them the highest quality, best
performance, and most features
C) consumers have changing needs and insist that those needs be satisfied
D) consumers are unlikely to buy the product unless they are persuaded to do so
E) consumers are not sensitive to price
Answer: A
Diff: 2 Page Ref: 8
AACSB: Reflective Thinking
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing
concept, the societal marketing concept, as well as segmentation, targeting, and positioning
13) The focus of the was to sell more of what the manufacturing department was able
to produce.
A) marketing concept
B) sales orientation
C) product orientation
D) production orientation
E) market orientation
Answer: B
Diff: 1 Page Ref: 8
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing
concept, the societal marketing concept, as well as segmentation, targeting, and positioning
Consumer Behavior, 10th Edition by Leon G. Schiffman and Leslie Lazar Kanuk
Chapter 1-16
IntroductionExams serve as a fundamental tool in evaluating a student's understanding of a subject, particularly in fields as diverse as business, law, and mathematics. These disciplines not only
have di
Chapter 1 Consumer Behavior: Meeting Changes and Challenges
1) The behavior that consumers display in searching for, purchasing, using, evaluating, and
disposing of products and services that they expect will satisfy their needs is known as
.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix
Answer: B
Diff: 1 Page Ref: 5
Skill: Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store
brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2 Page Ref: 5
Skill: Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
3) When Bill orders five movie tickets online for himself and his friends for a Friday night
showing of the latest action thriller, he is acting as a(n)
A) organizational consumer
B) team consumer
C) non-profit consumer
D) market consumer
E) personal consumer
Answer: E
Diff: 2 Page Ref: 5
Skill: Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
,4) The term "consumer behavior" describes two different kinds of consumers: and
consumers.
A) non-profit; government
B) non-profit; for profit
C) personal; organizational
D) government; private
E) organizational; private
Answer: C
Diff: 1 Page Ref: 5
Skill: Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
IntroductionExams serve as a fundamental tool in evaluating a student's understanding of a subject, particularly in fields as diverse as business, law, and mathematics. These disciplines not only
have di
5) A personal consumer buys goods for .
A) his or her own use
B) consumption by coworkers
C) his or her business
D) his or her school
E) a government agency
Answer: A
Diff: 2 Page Ref: 5
Skill: Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
6) is one of the most pervasive of all types of consumer behavior because we all act as
personal consumers.
A) End-use consumption
B) Organizational consumption
C) Societal consumption
D) Philanthropic consumption
E) Institutional consumption
Answer: A
Diff: 2 Page Ref: 5
Skill: Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
7) When George buys roses for his girlfriend for Valentine's Day, he is acting as a(n) .
A) non-profit consumer
B) personal consumer
C) public consumer
D) organizational consumer
E) team consumer
Answer: B
Diff: 2 Page Ref: 5
Skill: Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
,8) Carol is in charge of purchasing at Mercy Hospital. When she puts in an order for towels for
the hospital, she is acting as a(n) .
A) private consumer
B) organizational 0
C) individual consumer
D) public consumer
E) personal consumer
Answer: B
Diff: 2 Page Ref: 5
Skill: Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
IntroductionExams serve as a fundamental tool in evaluating a student's understanding of a subject, particularly in fields as diverse as business, law, and mathematics. These disciplines not only
have di
9) During historical periods when demand exceeded supply, businesses adopted the
orientation.
A) marketing
B) technology
C) societal
D) production
E) product
Answer: D
Diff: 2 Page Ref: 8
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing
concept, the societal marketing concept, as well as segmentation, targeting, and positioning
10) The orientation in business assumes that consumers are mostly interested in
product availability at low prices.
A) marketing
B) societal
C) product
D) production
E) technology
Answer: D
Diff: 2 Page Ref: 8
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing
concept, the societal marketing concept, as well as segmentation, targeting, and positioning
, 11) A is characterized by the gearing up of manufacturing skills in order to expand
production.
A) market orientation
B) product orientation
C) sales orientation
D) production orientation
E) marketing concept
Answer: D
Diff: 2 Page Ref: 8
AACSB: Analytic Skills
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing
concept, the societal marketing concept, as well as segmentation, targeting, and positioning
IntroductionExams serve as a fundamental tool in evaluating a student's understanding of a subject, particularly in fields as diverse as business, law, and mathematics. These disciplines not only
have di
12) The production orientation makes sense for a business when .
A) consumers are more interested in product availability than in product variation
B) consumers are interested in obtaining the product that offers them the highest quality, best
performance, and most features
C) consumers have changing needs and insist that those needs be satisfied
D) consumers are unlikely to buy the product unless they are persuaded to do so
E) consumers are not sensitive to price
Answer: A
Diff: 2 Page Ref: 8
AACSB: Reflective Thinking
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing
concept, the societal marketing concept, as well as segmentation, targeting, and positioning
13) The focus of the was to sell more of what the manufacturing department was able
to produce.
A) marketing concept
B) sales orientation
C) product orientation
D) production orientation
E) market orientation
Answer: B
Diff: 1 Page Ref: 8
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing
concept, the societal marketing concept, as well as segmentation, targeting, and positioning
