Marketing 341 Exam #2 Questions And
Answers 100% Solved
Market Segmentation - ANSWER dividing a market into smaller groups with distinct needs,
characteristics, or behavior that might require separate marketing strategies or mixes
Market Targeting (Targeting) - ANSWER the process of evaluating each market segment's
attractiveness and selecting one or more segments to enter
Differentiation - ANSWER actually differentiating the market offering to create superior
customer value
Positioning - ANSWER arranging for a market offering to occupy a clear, distinctive, and
desirable place relative to competing products in the minds of target consumers
Geographic Segmentation - ANSWER dividing a market into different geographical units such
as nations, states, regions, counties, cities, or neighborhoods
Demographic Segmentation - ANSWER dividing the market into groups based on variables
such as age, gender, family size, family life cycle, income, occupation, education, religion,
race, generation, and nationality
Age and Life-Cycle Segmentation - ANSWER dividing a market into different age and
, life-cycle groups
Gender Segmentation - ANSWER dividing a market into different groups based on gender
Income Segmentation - ANSWER dividing a market into different income groups
Psychographic Segmentation - ANSWER dividing a market into different groups based on
social class, lifestyle, or personality characteristics
Behavioral Segmentation - ANSWER dividing a market into groups based on consumer
knowledge, attitudes, uses, or responses to a product
Occasion Segmentation - ANSWER dividing the market into groups according to occasions
when buyers get the idea to buy, actually, make their purchase, or use the purchased item
Benefit Segmentation - ANSWER dividing the market into groups according to the different
benefits that consumers seek from the product
Intermarket Segmentation - ANSWER forming segments of consumers who have similar
needs and buying behavior even though they are located indifferent countries
Target Market - ANSWER a set of buyers sharing common needs or characteristics that the
company decides to serve
Answers 100% Solved
Market Segmentation - ANSWER dividing a market into smaller groups with distinct needs,
characteristics, or behavior that might require separate marketing strategies or mixes
Market Targeting (Targeting) - ANSWER the process of evaluating each market segment's
attractiveness and selecting one or more segments to enter
Differentiation - ANSWER actually differentiating the market offering to create superior
customer value
Positioning - ANSWER arranging for a market offering to occupy a clear, distinctive, and
desirable place relative to competing products in the minds of target consumers
Geographic Segmentation - ANSWER dividing a market into different geographical units such
as nations, states, regions, counties, cities, or neighborhoods
Demographic Segmentation - ANSWER dividing the market into groups based on variables
such as age, gender, family size, family life cycle, income, occupation, education, religion,
race, generation, and nationality
Age and Life-Cycle Segmentation - ANSWER dividing a market into different age and
, life-cycle groups
Gender Segmentation - ANSWER dividing a market into different groups based on gender
Income Segmentation - ANSWER dividing a market into different income groups
Psychographic Segmentation - ANSWER dividing a market into different groups based on
social class, lifestyle, or personality characteristics
Behavioral Segmentation - ANSWER dividing a market into groups based on consumer
knowledge, attitudes, uses, or responses to a product
Occasion Segmentation - ANSWER dividing the market into groups according to occasions
when buyers get the idea to buy, actually, make their purchase, or use the purchased item
Benefit Segmentation - ANSWER dividing the market into groups according to the different
benefits that consumers seek from the product
Intermarket Segmentation - ANSWER forming segments of consumers who have similar
needs and buying behavior even though they are located indifferent countries
Target Market - ANSWER a set of buyers sharing common needs or characteristics that the
company decides to serve
