Max profit - ANSWERS-MR = MC
substitution effect - ANSWERS-Px/Py
effect of change in "relative price"
Profit - ANSWERS-Tr-Tc
or
(mc)(q)-TC
or
q(p-ATC)
MPl - ANSWERS-change in Q / change in L
Marginal utility per dollar - ANSWERS-Mu/p
Mu= change in U/ change in Q
P ( for natural) - ANSWERS-MC, but MC<Atc
So P<ATC