UIUC ADV 281: EXAM 3 QUESTIONS AND
ANSWERS GRADED A+ 2025/2026
What is the first step in questionnaire design? - ANS Specify what information will be sought.
What are the two types of phenomena to consider when designing questions? -
ANS Objective phenomena (directly observable) and subjective phenomena (known only by
respondents).
What are the different measures that can be included in a questionnaire? - ANS Attitudes,
beliefs, emotions, behavioral intentions, awareness/knowledge, demographic/socioeconomic
characteristics, and personality/lifestyle characteristics.
What is the difference between open-ended and closed-ended questions? - ANS Open-ended
questions allow respondents to provide their own answers, while closed-ended questions
require respondents to select from provided options.
What are some advantages of closed-ended questions? - ANS They are faster to analyze,
cheaper, and objective, reducing bias from interviewers.
What is satisficing in the context of questionnaire responses? - ANS Satisficing occurs when
respondents select the first reasonable response instead of considering all options thoroughly.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, What are some cognitive steps involved in answering questions? - ANS Understanding the
question, searching memory for information, integrating information into a summary judgment,
and mapping judgment onto response alternatives.
What is the funnel approach in question sequencing? - ANS Starting with broad questions
and gradually moving to more narrow and specific questions.
What should be avoided in question wording? - ANS Complexity, ambiguity, leading
questions, loaded terms, double-barreled items, and negative items.
What is the recommended position for demographic information in a questionnaire? -
ANS Demographic information should be placed at the end of the questionnaire.
What is the purpose of pretesting a questionnaire? - ANS To understand cognitive processes
and identify potential problems with the questions.
What is the maxim of quality in conversation rules? - ANS To make contributions that are true
and do not include false information.
What is the maxim of quantity in conversation rules? - ANS To make contributions that are as
informative as necessary for the current purposes of the exchange.
What is the maxim of relevance in conversation rules? - ANS To ensure contributions are
relevant to the topic at hand.
What is the maxim of manner in conversation rules? - ANS To be clear, avoid obscurity and
ambiguity, and be brief and orderly.
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
ANSWERS GRADED A+ 2025/2026
What is the first step in questionnaire design? - ANS Specify what information will be sought.
What are the two types of phenomena to consider when designing questions? -
ANS Objective phenomena (directly observable) and subjective phenomena (known only by
respondents).
What are the different measures that can be included in a questionnaire? - ANS Attitudes,
beliefs, emotions, behavioral intentions, awareness/knowledge, demographic/socioeconomic
characteristics, and personality/lifestyle characteristics.
What is the difference between open-ended and closed-ended questions? - ANS Open-ended
questions allow respondents to provide their own answers, while closed-ended questions
require respondents to select from provided options.
What are some advantages of closed-ended questions? - ANS They are faster to analyze,
cheaper, and objective, reducing bias from interviewers.
What is satisficing in the context of questionnaire responses? - ANS Satisficing occurs when
respondents select the first reasonable response instead of considering all options thoroughly.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, What are some cognitive steps involved in answering questions? - ANS Understanding the
question, searching memory for information, integrating information into a summary judgment,
and mapping judgment onto response alternatives.
What is the funnel approach in question sequencing? - ANS Starting with broad questions
and gradually moving to more narrow and specific questions.
What should be avoided in question wording? - ANS Complexity, ambiguity, leading
questions, loaded terms, double-barreled items, and negative items.
What is the recommended position for demographic information in a questionnaire? -
ANS Demographic information should be placed at the end of the questionnaire.
What is the purpose of pretesting a questionnaire? - ANS To understand cognitive processes
and identify potential problems with the questions.
What is the maxim of quality in conversation rules? - ANS To make contributions that are true
and do not include false information.
What is the maxim of quantity in conversation rules? - ANS To make contributions that are as
informative as necessary for the current purposes of the exchange.
What is the maxim of relevance in conversation rules? - ANS To ensure contributions are
relevant to the topic at hand.
What is the maxim of manner in conversation rules? - ANS To be clear, avoid obscurity and
ambiguity, and be brief and orderly.
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
