MOS 3322: MIDTERM NEWEST ACTUAL EXAM WITH COMPLETE
QUESTIONS AND ANSWERS/ VERIFIED/GRADED A+/ 100%
CORRECT
Public relations
A form of communications designed to gain public
understanding and acceptance
Experiential marketing
A form of marketing that creates an emotional connection with
the consumer in personally relevant and memorable ways.
Includes event marketing and sponsorship
Event marketing
The process planned by a sponsoring organization, of
integrating a variety of communications elements behind a
single event theme
Sponsorship
The act of financially supporting an event in return for certain
advertising rights and privileges
[1]
,Personal selling
Face-to-face communication involving the presentation of
features and benefits of a product or service to a buyer; the
objective is to make a sale
Key issues and trends affecting marketing and marketing
communications practices
1. Consumers' media habits are shifting toward digital media
alternatives
2. The popularity of social media networks that presents
challenges and opportunities for organizations
3. Mobile communications are positioned to become the next
"big thing" in marketing communications
4. The role of database marketing and direct forms of
communications to reach individuals is expanding
5. The demand for efficiency and accountability in
organizations is increasing
Database management
A system that collects information about customers for
analysis by managers to facilitate sound business decisions
Consumer behaviour
[2]
,The combined acts carried out by individuals choosing and
using goods and services, including the decision-making
processes that determine these acts
Integrated marketing communications
The coordination of all marketing communications in a unified
program that maximizes the impact on the intended target
audience. Comprised of advertising, public relations, sales
promotion, personal selling, experiential marketing, direct
response and digital communications all surrounding target
market
Advertising
A paid, media-delivered message by an identified sponsor
designed to stimulate a positive response from a target
audience. Includes product and promotional advertising
Product advertising
Advertising that provides information about a branded product
to help build its image in the minds of customers
Promotional advertising
[3]
, Advertising that communicates a specific offer to encourage
an immediate response from the target audiences
Direct response communication
The delivery of a message to a target audience of one; the
message can be distributed by direct mail, direct response
television, or telemarketing. Direct response communications
have a significant advantage over traditional mass media
advertising; the direct results of the investment can be
determined
Digital (interactive) communications
The placement of an advertising message on a website, or an
ad delivered by email or through mobile communications
devices. Includes customer relationship management
Customer relationship management (CRM)
A process that enables an organization to develop an ongoing
relationship with valued customers; the organization captures
and uses information about its customers to its advantage in
developing the relationship
Sales promotion
[4]
QUESTIONS AND ANSWERS/ VERIFIED/GRADED A+/ 100%
CORRECT
Public relations
A form of communications designed to gain public
understanding and acceptance
Experiential marketing
A form of marketing that creates an emotional connection with
the consumer in personally relevant and memorable ways.
Includes event marketing and sponsorship
Event marketing
The process planned by a sponsoring organization, of
integrating a variety of communications elements behind a
single event theme
Sponsorship
The act of financially supporting an event in return for certain
advertising rights and privileges
[1]
,Personal selling
Face-to-face communication involving the presentation of
features and benefits of a product or service to a buyer; the
objective is to make a sale
Key issues and trends affecting marketing and marketing
communications practices
1. Consumers' media habits are shifting toward digital media
alternatives
2. The popularity of social media networks that presents
challenges and opportunities for organizations
3. Mobile communications are positioned to become the next
"big thing" in marketing communications
4. The role of database marketing and direct forms of
communications to reach individuals is expanding
5. The demand for efficiency and accountability in
organizations is increasing
Database management
A system that collects information about customers for
analysis by managers to facilitate sound business decisions
Consumer behaviour
[2]
,The combined acts carried out by individuals choosing and
using goods and services, including the decision-making
processes that determine these acts
Integrated marketing communications
The coordination of all marketing communications in a unified
program that maximizes the impact on the intended target
audience. Comprised of advertising, public relations, sales
promotion, personal selling, experiential marketing, direct
response and digital communications all surrounding target
market
Advertising
A paid, media-delivered message by an identified sponsor
designed to stimulate a positive response from a target
audience. Includes product and promotional advertising
Product advertising
Advertising that provides information about a branded product
to help build its image in the minds of customers
Promotional advertising
[3]
, Advertising that communicates a specific offer to encourage
an immediate response from the target audiences
Direct response communication
The delivery of a message to a target audience of one; the
message can be distributed by direct mail, direct response
television, or telemarketing. Direct response communications
have a significant advantage over traditional mass media
advertising; the direct results of the investment can be
determined
Digital (interactive) communications
The placement of an advertising message on a website, or an
ad delivered by email or through mobile communications
devices. Includes customer relationship management
Customer relationship management (CRM)
A process that enables an organization to develop an ongoing
relationship with valued customers; the organization captures
and uses information about its customers to its advantage in
developing the relationship
Sales promotion
[4]
