CDP PRACTICE TEST QUESTIONS
AND ANSWERS
which one of the following provides users a visual way to understand the data in a
report
a. dashboard
b. lightning chart
c. lightning report builder
d. digital picture - Answer- b
what 3 objects are supported by sharing rules
a. data models
b. calculated insights
c. segments
d. activation targets
e. unified individuals - Answer- b, c, d
what is used to group, filter and summarize records for visualizing the CDP data?
a. SF metadata API
b. sharing rules
c. lighting app builder
d. lightning report builder
e. SF flow - Answer- d
if you want to build a report to include a CDP object, what do you need to do first?
a. configure custom report type
b. customize the object
c. import metadata for the object
d. create a sharing rule to make the object available - Answer- a
identify the features of unmanaged package
a. not upgradable or supported
b. typically used by ISVs on appexchange
c. commonly used for one-time migration of metadata
d. contains a namespace
,e. developer has no control over the components once installed
f. is upgradable and suppored - Answer- a, c, e
True or False: it is not possible to safely activate CDP data to the vendor ecosystem,
AppExchange. - Answer- False
what does it mean to build a trust-based, first-party data asset?
A. track consent preferences of known and unknown data while complying with
consumer privacy laws.
B. ensure opt-in consents are collected for all email marketing as required by law.
C. Pass the trust-based compliance rules as a first-party data asset is added to CDP.
D. Obtain competitive data from reliable sources through interviews, surveys, and polls.
- Answer- A
what are 3 marketer use cases that are solved with CDP
a. customer resolution
b. loyalty management
c. audience suppression
d. social listening
e. LTV modeling - Answer- a, c, e
what are 2 big differentiators of the marketing cloud CDP
a. very information technology (IT) centric and developer heavy
b. integrates with appexchange
c. only allows salesforce data
d. user-friendly interface and built on lightning - Answer- b, d
what does identity mean as a capability
a. consumer or activate data to any cloud and any application
b. create smart segments and activate anywhere
c. connect, match, and resolve customer data
d. embed data with intelligence and make it available to analytics systems - Answer- c
what are three out-of-the-box product capabilities of CDP
a. segment and enrich
b. case resolution
c. unify & identify
d. email messaging
e. activate data - Answer- a, c, e
, true or false: enterprises are selecting their customer data platforms largely based on
where the weight of their first-party data resides - Answer- true
which marketing tool is used for the advertising activation use case?
a. marketing cloud advertising
b. mobile software development kit (SDK)
c. tableau
d. marketing cloud personalization - Answer- a
in terms of platform functionality, identify the statements that are true
a. data is transformed, cleaned, and harmonized into the standard data model
b. data storage has a maximum threshold
c. data is only ingested in batches
d. data can be activated in MC engagement, advertising, personalizaion, and
intelligence
e. data from SF, legacy systems, web and app data, and data lakes can be brought into
CDP - Answer- a, d, e
what does ingestion mean as a capability
a. connect, match, and resolve customer data
b. embed data with intelligence and make it available to analytics systems
c. consume data from any cloud or app
d. create segments and activate anywhere - Answer- c
which of the following can marketers use to personalize messages for consumers based
on their tastes?
a. data streams
b. metadata
c. data imports
d. A & B - Answer- b
True or false: to effectively reach audiences anywhere, your CDP must be able to
deliver your segments, across an entire ecosystem of networks - Answer- true
which of the following are 2 steps in the CDP strategy
a. develop a QA plan
b. obtain cross-functional buy-in
c. gather essential data
d. create a unified individual - Answer- b, c
AND ANSWERS
which one of the following provides users a visual way to understand the data in a
report
a. dashboard
b. lightning chart
c. lightning report builder
d. digital picture - Answer- b
what 3 objects are supported by sharing rules
a. data models
b. calculated insights
c. segments
d. activation targets
e. unified individuals - Answer- b, c, d
what is used to group, filter and summarize records for visualizing the CDP data?
a. SF metadata API
b. sharing rules
c. lighting app builder
d. lightning report builder
e. SF flow - Answer- d
if you want to build a report to include a CDP object, what do you need to do first?
a. configure custom report type
b. customize the object
c. import metadata for the object
d. create a sharing rule to make the object available - Answer- a
identify the features of unmanaged package
a. not upgradable or supported
b. typically used by ISVs on appexchange
c. commonly used for one-time migration of metadata
d. contains a namespace
,e. developer has no control over the components once installed
f. is upgradable and suppored - Answer- a, c, e
True or False: it is not possible to safely activate CDP data to the vendor ecosystem,
AppExchange. - Answer- False
what does it mean to build a trust-based, first-party data asset?
A. track consent preferences of known and unknown data while complying with
consumer privacy laws.
B. ensure opt-in consents are collected for all email marketing as required by law.
C. Pass the trust-based compliance rules as a first-party data asset is added to CDP.
D. Obtain competitive data from reliable sources through interviews, surveys, and polls.
- Answer- A
what are 3 marketer use cases that are solved with CDP
a. customer resolution
b. loyalty management
c. audience suppression
d. social listening
e. LTV modeling - Answer- a, c, e
what are 2 big differentiators of the marketing cloud CDP
a. very information technology (IT) centric and developer heavy
b. integrates with appexchange
c. only allows salesforce data
d. user-friendly interface and built on lightning - Answer- b, d
what does identity mean as a capability
a. consumer or activate data to any cloud and any application
b. create smart segments and activate anywhere
c. connect, match, and resolve customer data
d. embed data with intelligence and make it available to analytics systems - Answer- c
what are three out-of-the-box product capabilities of CDP
a. segment and enrich
b. case resolution
c. unify & identify
d. email messaging
e. activate data - Answer- a, c, e
, true or false: enterprises are selecting their customer data platforms largely based on
where the weight of their first-party data resides - Answer- true
which marketing tool is used for the advertising activation use case?
a. marketing cloud advertising
b. mobile software development kit (SDK)
c. tableau
d. marketing cloud personalization - Answer- a
in terms of platform functionality, identify the statements that are true
a. data is transformed, cleaned, and harmonized into the standard data model
b. data storage has a maximum threshold
c. data is only ingested in batches
d. data can be activated in MC engagement, advertising, personalizaion, and
intelligence
e. data from SF, legacy systems, web and app data, and data lakes can be brought into
CDP - Answer- a, d, e
what does ingestion mean as a capability
a. connect, match, and resolve customer data
b. embed data with intelligence and make it available to analytics systems
c. consume data from any cloud or app
d. create segments and activate anywhere - Answer- c
which of the following can marketers use to personalize messages for consumers based
on their tastes?
a. data streams
b. metadata
c. data imports
d. A & B - Answer- b
True or false: to effectively reach audiences anywhere, your CDP must be able to
deliver your segments, across an entire ecosystem of networks - Answer- true
which of the following are 2 steps in the CDP strategy
a. develop a QA plan
b. obtain cross-functional buy-in
c. gather essential data
d. create a unified individual - Answer- b, c
