1) strategic planning, 2) budgeting, 3) implementing strategy, and 4) contro
Strategic action cycle (four stages)
problems and monitoring progress
Stakeholders Persons who have a claim to or obtain some benefit from an organization
A tool commonly used in project management to clarify the key componen
a project (e.g., scope, desired outcomes, parties) and to ensure that the
Project charter
project's definition and desired outcomes coincide with an organization's
strategic priorities and goals.
A technique of proposing alternative futures that could come to pass if a
Scenario analysis specified environmental change occurs; used by leaders to better underst
and plan for future contingencies
The division of a market into subsets of consumers with similar needs and w
Segmentation enables marketers to focus their marketing efforts on consumers most like
buy a product or use a service
Four distinct but not wholly predictable stages every product or service go
through: 1) introduction to the market; 2) growth in utilization and revenue;
Product (or service) life cycle maturity when utilization and revenue stabilize; and 4) decline, when utiliza
and revenue start to fall and eventually become too little for the product o
service to remain viable
, ACHE Board of Governors Exam-Business
The organizational characteristics of a market that exert a strategic influenc
Market structure
the intensity and form of competition
The deliberate effort to establish fruitful relationships with exchange partn
Marketing
and stakeholders
A method of assessing an organization's products or strategic business uni
Portfolio analysis considers various factors, including competitive position, profitability, grow
and mission importance.
The percentage of total sales volume in a market captured by a brand, pro
Market share
service or company
Evaluation of an organization's products, assets, operations, and other fact
Internal environmental analysis determine whether the organization is carrying out its mission effectively a
efficiently.
Wrongdoing or improper and dishonest conduct, especially by a person w
Malfeassance
holds public office or a position of trust.
Commonly used strategies that combine a target market (e.g., a small segm
Generic strategies
of a population) and a type of differentiation (e.g., low cost)