JTC FINAL EXAM QUESTIONS AND ANSWERS
What early examples were precursors of public relations? - Answer -Mayans used it as
torture to prevent misbehavior, & the western phenomenon such as Greeks and St.
John the Baptist. Also, the Catholic Church and American Revolution.
What were the four key innovations and the contributors to each? - Answer -Service to
the media, government campaigns, application of social science, and strategic
counseling
Who was Ivy Lee - his contribution and historic incident? - Answer -Declaration of
principles stressed openness and accuracy. His historic incident is colorado fuel and
iron company. 21 people died Rockefeller (rich guy) condemned and Lee responded.
Who was Edward Bernays - his contribution and historic incident? - Answer -He coined
public relations council, and applied social sciences in recognizing patterns of how
people behave. World War 2 propaganda
Be familiar with CSU PR incident and response - Answer -Spring Creek Flood of 1997,
millions $ of damage, Morgan Library, LSC. CSU reassured families, students, and
potential students that they were still a good school and things were going to be okay.
The innovation-decision process consists of 5 steps. In which step of the innovation-
decision process does an individual form a favorable or an unfavorable attitude towards
a specific innovations? - Answer -Persuasion
Critical media researchers have followed the spirit of Marx's belief which is...? - Answer
-We're influenced in the Western World by industrialization, urbanization, and
modernity.
What is the history of Internet - why, how was it started? - Answer -Started out for
military support, then in the 70s & 80s it became more commercial.
Who was Tim Berners Lee and his contribution - WWW? - Answer -Created a system
of hypertext links between related texts.
What is the difference between the model today vs. early model? - Answer -Early
model: public didn't have a say, model today: public does have a say
What is the definition of propaganda? - Answer -Communication strategically placed
either as advertising or as publicly, to gain public support for a special issue program or
policy
What is the definition of public relations? - Answer -Management of communication
between an organization and key publics
, Identify the difference between advertising, marketing, and public relations - Answer -
Advertising: Is the purchase of space or time in mass media to communicate a
message, and it promote a products of service
Marketing: Wider focus on the market (consumer and demands). The most effective
way to understand what consumers want.
Public Relations: Management of communication between an organization and key
publics. The goal is the be the middle person, knowing the public and helping the public
know the organization
Why do we need PR? - Answer -With the increase complexity - big businesses and
government, Pluralism (which is the diversity of ideas and people), rise of mass media,
and the dependence on information.
What are key publics? - Answer -Costumers, community, government, employees, and
investors
What does R.A.C.E. stand for? - Answer -Research, Action, Communication, and
Evaluation
What are responsibilities for PR professionals besides crisis management? - Answer -
Promotion, issue management, relationship
According to the Diffusion of Innovation Theory, there are 5 groups of adopters. Which
group is considered the opinion leaders because of their influence in the mass public? -
Answer -Early adopters
When it comes to regulating radio today, how many radio stations across the nation
may a single media firm own? - Answer -As many as up to 8 in a major market.
What is new media's impact on legacy media - newspapers, magazine, books, TV,
movies - and how have they adapted? - Answer -It diverted attention from traditional
media, and competition with networking and shopping. New forms of distribution and
content and advertising.
What is user-generated content? - Answer -Media can track what kinds of sites the
consumer goes on, thus making advertisement more filtered to the things they are
interested in.
How have Craigslist, Monster.com, etc. impacted other media? - Answer -Part of new
media. Created competition for traditional media sites
How has Google transformed advertising? - Answer -Filtering to consumer's personal
interests, based on their search history
What early examples were precursors of public relations? - Answer -Mayans used it as
torture to prevent misbehavior, & the western phenomenon such as Greeks and St.
John the Baptist. Also, the Catholic Church and American Revolution.
What were the four key innovations and the contributors to each? - Answer -Service to
the media, government campaigns, application of social science, and strategic
counseling
Who was Ivy Lee - his contribution and historic incident? - Answer -Declaration of
principles stressed openness and accuracy. His historic incident is colorado fuel and
iron company. 21 people died Rockefeller (rich guy) condemned and Lee responded.
Who was Edward Bernays - his contribution and historic incident? - Answer -He coined
public relations council, and applied social sciences in recognizing patterns of how
people behave. World War 2 propaganda
Be familiar with CSU PR incident and response - Answer -Spring Creek Flood of 1997,
millions $ of damage, Morgan Library, LSC. CSU reassured families, students, and
potential students that they were still a good school and things were going to be okay.
The innovation-decision process consists of 5 steps. In which step of the innovation-
decision process does an individual form a favorable or an unfavorable attitude towards
a specific innovations? - Answer -Persuasion
Critical media researchers have followed the spirit of Marx's belief which is...? - Answer
-We're influenced in the Western World by industrialization, urbanization, and
modernity.
What is the history of Internet - why, how was it started? - Answer -Started out for
military support, then in the 70s & 80s it became more commercial.
Who was Tim Berners Lee and his contribution - WWW? - Answer -Created a system
of hypertext links between related texts.
What is the difference between the model today vs. early model? - Answer -Early
model: public didn't have a say, model today: public does have a say
What is the definition of propaganda? - Answer -Communication strategically placed
either as advertising or as publicly, to gain public support for a special issue program or
policy
What is the definition of public relations? - Answer -Management of communication
between an organization and key publics
, Identify the difference between advertising, marketing, and public relations - Answer -
Advertising: Is the purchase of space or time in mass media to communicate a
message, and it promote a products of service
Marketing: Wider focus on the market (consumer and demands). The most effective
way to understand what consumers want.
Public Relations: Management of communication between an organization and key
publics. The goal is the be the middle person, knowing the public and helping the public
know the organization
Why do we need PR? - Answer -With the increase complexity - big businesses and
government, Pluralism (which is the diversity of ideas and people), rise of mass media,
and the dependence on information.
What are key publics? - Answer -Costumers, community, government, employees, and
investors
What does R.A.C.E. stand for? - Answer -Research, Action, Communication, and
Evaluation
What are responsibilities for PR professionals besides crisis management? - Answer -
Promotion, issue management, relationship
According to the Diffusion of Innovation Theory, there are 5 groups of adopters. Which
group is considered the opinion leaders because of their influence in the mass public? -
Answer -Early adopters
When it comes to regulating radio today, how many radio stations across the nation
may a single media firm own? - Answer -As many as up to 8 in a major market.
What is new media's impact on legacy media - newspapers, magazine, books, TV,
movies - and how have they adapted? - Answer -It diverted attention from traditional
media, and competition with networking and shopping. New forms of distribution and
content and advertising.
What is user-generated content? - Answer -Media can track what kinds of sites the
consumer goes on, thus making advertisement more filtered to the things they are
interested in.
How have Craigslist, Monster.com, etc. impacted other media? - Answer -Part of new
media. Created competition for traditional media sites
How has Google transformed advertising? - Answer -Filtering to consumer's personal
interests, based on their search history
