JTC-350- P.R.- FINAL EXAM QUESTIONS & ANSWERS
1. which of the following public relations processes includes Stewardship as a
final and crucial step?
a. RACE
b. ROPES
c. SWOTS
d. None of these- answer - b. ROPES
2. among the 4 R's of Stewardship, ensures transparency
and ac- countability by keeping publics informed about developments and
ongoing changes.
a. reporting
b. relationship nuturing
c. responsibility
d. reciprocity- answer - a. reporting
3. is this statement true or false?
"stewardship is positively associated with the quality of organization-public
relationship (OPR)"
a. true
b. false- answer - a. true
4. is this statement true or false?
"stewardship is only necessary for nonprofit PR practices"
a. true
b. false- answer - b. false
5. what was the main theme that our guest lecturer (kelly tracer, media relations
1/
18
,specialist, uc health) highlighted?
a. power of reading
b. power of press interview
c. power of storytelling
d. power of listening- answer - c. power of storytelling
6. is this statement true or false?
"crisis is both threats and opportunities for organizations"
a. true
b. false- answer - a. true
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18
, 7. is this statement true or false?
"effective crisis communication, the dialog between the organization and its
publics, should only be done after the negative occurrence?
a. true
b. false- answer - b. false
8. among the five stages of crisis, in stage, an organization
should watch for problems and make attempts to resolve issues before it
turns into a crisis.
a. detection
b. containment
c. recovery
d. learning- answer - a. detection
9. which of the following is an appropriate goal/objective for effective
crisis communication?
a. to decrease misunderstanding and mistrust
b. to maintain or restore reputation
c. to protect identity from internal/external threats
d. all of these- answer - d. all of these
10. according to the situational crisis communication theory (SCCT),
a. victim
b. accidental
c. preventable
d. technical- answer - c. preventable
11. what is the basic notion of the media uses and gratification theory (UGT) of
3/
18
1. which of the following public relations processes includes Stewardship as a
final and crucial step?
a. RACE
b. ROPES
c. SWOTS
d. None of these- answer - b. ROPES
2. among the 4 R's of Stewardship, ensures transparency
and ac- countability by keeping publics informed about developments and
ongoing changes.
a. reporting
b. relationship nuturing
c. responsibility
d. reciprocity- answer - a. reporting
3. is this statement true or false?
"stewardship is positively associated with the quality of organization-public
relationship (OPR)"
a. true
b. false- answer - a. true
4. is this statement true or false?
"stewardship is only necessary for nonprofit PR practices"
a. true
b. false- answer - b. false
5. what was the main theme that our guest lecturer (kelly tracer, media relations
1/
18
,specialist, uc health) highlighted?
a. power of reading
b. power of press interview
c. power of storytelling
d. power of listening- answer - c. power of storytelling
6. is this statement true or false?
"crisis is both threats and opportunities for organizations"
a. true
b. false- answer - a. true
2/
18
, 7. is this statement true or false?
"effective crisis communication, the dialog between the organization and its
publics, should only be done after the negative occurrence?
a. true
b. false- answer - b. false
8. among the five stages of crisis, in stage, an organization
should watch for problems and make attempts to resolve issues before it
turns into a crisis.
a. detection
b. containment
c. recovery
d. learning- answer - a. detection
9. which of the following is an appropriate goal/objective for effective
crisis communication?
a. to decrease misunderstanding and mistrust
b. to maintain or restore reputation
c. to protect identity from internal/external threats
d. all of these- answer - d. all of these
10. according to the situational crisis communication theory (SCCT),
a. victim
b. accidental
c. preventable
d. technical- answer - c. preventable
11. what is the basic notion of the media uses and gratification theory (UGT) of
3/
18
