CSU JTC 350 EXAM 2 QUESTIONS AND ANSWERS
Writing SMART objectives helps us to plan worthy objectives that will help us set the
direction and focus for developing program strategies and tactics. What do SMART
objectives stand for?
a) Strong, manageable, accountable, reliable, time-relevant objectives.
b) Specific, measurable, attainable, reliable, trustworthy objectives
c) Specific, measurable, attainable, relevant, time-bound objectives.
d) Specific, measurable, accountable, relevant, time-bound objectives.
Answer: C - Answer -
T/F: Communal relationships can be defined as when each party gives benefits to the
other and a primary motivation for each is the other's benefit.
Answer: True - Answer -
Examples of controlled media include:
a) Earned media
b) Paid media
c) Owned media
d) Both b and c
Answer: D - Answer -
True or False: External factors are both positive and negative.
Answer: True - Answer -
Which factor is NOT included in McGuire's Hierarchy of Effects Model
a. Remembering
b. Attending
c. Relating
d. Agreeing
answer: C Relating - Answer -
1.) True or False: Communal Relationships can create long-term benefits?
a.) True
b.) False
Answer: True - Answer -
T/F? Formative research is conducted after the program to assess progress and to
document program impact.
Answer: False - Answer -
T/F: B2C relationships stands for business to consumer relationships and includes the
relationships between organizations and publics.
Answer: True - Answer -
, T/F: A pop-up is a long-term storefront, event, or experience designed to gain attention
and generate engagement by appearing slowly in a common area.
Answer: False - Answer -
True or false: In communal relationships, each party gives benefits to the other with the
expectation of receiving the same benefits in return.
Answer: False (Exchange Relationship) - Answer -
True or False: A SWOT analysis is a component of situational research?
Answer: True - Answer -
Which one of these is NOT an element of newsworthiness?
A. Proximity
B. Pitching
C. Relevance
D. Human Interest
Answer: B. Pitching - Answer -
An example of a B2B transaction is Amazon.com, true or false?
Answer: false - Answer -
What type of media is not produced internally such as TV, radio news, blogs, or social
media?
A) Strategy Media
B) Controlled media
C) Uncontrolled Media
D) Outreach Media
Answer: C) Uncontrolled Media - Answer -
Measuring Relations can be done in Public Relations:
a. True
b. False
Answer: a. True - Answer -
Which one of these is not a strategy when it comes to implementation in the Cedar
Springs hospital example?
A. To continually reinforce employees' feelings of worth with Tshirts, name badges, and
birthday cards
B. To help both internal publics more accurately judge the overall quality of care through
increased feedback from patients in newsletters
C. To help the hospital improve the performance of their employees' work with an
increase in pay, and greater support
Answer: C - Answer -
Writing SMART objectives helps us to plan worthy objectives that will help us set the
direction and focus for developing program strategies and tactics. What do SMART
objectives stand for?
a) Strong, manageable, accountable, reliable, time-relevant objectives.
b) Specific, measurable, attainable, reliable, trustworthy objectives
c) Specific, measurable, attainable, relevant, time-bound objectives.
d) Specific, measurable, accountable, relevant, time-bound objectives.
Answer: C - Answer -
T/F: Communal relationships can be defined as when each party gives benefits to the
other and a primary motivation for each is the other's benefit.
Answer: True - Answer -
Examples of controlled media include:
a) Earned media
b) Paid media
c) Owned media
d) Both b and c
Answer: D - Answer -
True or False: External factors are both positive and negative.
Answer: True - Answer -
Which factor is NOT included in McGuire's Hierarchy of Effects Model
a. Remembering
b. Attending
c. Relating
d. Agreeing
answer: C Relating - Answer -
1.) True or False: Communal Relationships can create long-term benefits?
a.) True
b.) False
Answer: True - Answer -
T/F? Formative research is conducted after the program to assess progress and to
document program impact.
Answer: False - Answer -
T/F: B2C relationships stands for business to consumer relationships and includes the
relationships between organizations and publics.
Answer: True - Answer -
, T/F: A pop-up is a long-term storefront, event, or experience designed to gain attention
and generate engagement by appearing slowly in a common area.
Answer: False - Answer -
True or false: In communal relationships, each party gives benefits to the other with the
expectation of receiving the same benefits in return.
Answer: False (Exchange Relationship) - Answer -
True or False: A SWOT analysis is a component of situational research?
Answer: True - Answer -
Which one of these is NOT an element of newsworthiness?
A. Proximity
B. Pitching
C. Relevance
D. Human Interest
Answer: B. Pitching - Answer -
An example of a B2B transaction is Amazon.com, true or false?
Answer: false - Answer -
What type of media is not produced internally such as TV, radio news, blogs, or social
media?
A) Strategy Media
B) Controlled media
C) Uncontrolled Media
D) Outreach Media
Answer: C) Uncontrolled Media - Answer -
Measuring Relations can be done in Public Relations:
a. True
b. False
Answer: a. True - Answer -
Which one of these is not a strategy when it comes to implementation in the Cedar
Springs hospital example?
A. To continually reinforce employees' feelings of worth with Tshirts, name badges, and
birthday cards
B. To help both internal publics more accurately judge the overall quality of care through
increased feedback from patients in newsletters
C. To help the hospital improve the performance of their employees' work with an
increase in pay, and greater support
Answer: C - Answer -
