MGT 6311 FINAL EXAM COMPLETE QUESTIONS WITH 100% CORRECT ANSWERS || VERIFIED EXAM QUESTIONS

MGT 6311 FINAL EXAM COMPLETE QUESTIONS WITH 100% CORRECT ANSWERS || VERIFIED EXAM QUESTIONS MGT 6311 Final Exam What's the second largest search engine besides Google? YouTube The four most common video types are explainers how to videos product demos testimonials When was YouTube's first video aired? How many hours of video are watched on the platform monthly? What % of views come from mobile devices? What % of internet traffic come from it? Since the first video was aired on April 23rd of 2005, YouTube has grown to attract over one billion unique visitors each month. Six billion hours of video are watched on the platform each month, and 25% of views come from mobile devices. It accounts for 17% of all internet traffic. 56% of videos made in the last year are less than X minutes long 2 minutes; this also comes from platforms like Twitter and Instagram having limits what are the most popular video distribution channels? websites and social Twitter user % engagement w/ video? X videos watched/day on Snapchat X people watch videos daily on Facebook X% of Facebook videos are w/o sound More than four out of five Twitter users watch video content on Twitter, and an amazing 10 billion videos a day are watched on Snapchat. Also, 500 million people each day watch videos on Facebook. One statistic of note regarding Facebook videos is that 85% of them are watched without sound. Is Facebook's default for audio to be turned on? Why does this matter? Yes, the default is sound on. So, since 85% of videos are watched w/o sound, many users have turned sound off. So, marketers have to make videos that don't rely on sound or entice users to turn on sound in the beginning of the video. Including video in email subject positively impacts: increases open rate, increases click through rate, decreases unsubscribe rate including video in body of email increases click through rate 2-3X including video in a site can increase conversion rate up to 1x goals for online videos in marketing Communication -powerful, effective medium for messaging, building trust, establishing credibility Sales -lower barriers to purchasing online Lead Generation -promote offline sales transactions Customer Service -customer education and self-service Promotion -create interest/engagement for brand offerings X% consumers prefer videos for problem solving X% consumers say videos help comparison shopping X% say video increases their chance of buying on a mobile device In a recent study, more than two thirds of consumers indicated they preferred watching explainer videos as the method for solving their problems. Nearly three quarters of millennials indicate video helps them in comparison shopping. And 40% of consumers stated video increases the chance they will purchase a product through their mobile device. content best practices for online video Capture attention early -if informative, reinforce the topic at the beginning Shorter is typically better than longer unless educational Keep it casual -not always necessary to have a highly produced product Maintain relevance -content should be on topic and relevant to user interests what is onsite video, and why use it? videos on your site, instead of social page, YouTube, etc. Ø Make website stickier Ø Capture customer/prospect attention Ø Create buzz -viral distribution Ø Disseminate information more clearly Ø Build product/service interest with a human connection Ø Entice conversion/purchase onsite video best practices Providing Control -Stop, pause, rewind, volume control, size Context -Consider using text, music and images to support video Highlights -Display video topic summary, duration, thumbnail preview Ease of Dissemination -Make it easy to share the video with other users (e.g. links and social bookmarks) What is VSEO and what are best practices for VSEO? VSEO is video search engine optimization - recall that YouTube is the world's largest search engine behind Google Search