MGT 6311 FINAL EXAM QUESTIONS
AND ANSWERS
What's the second largest search engine besides Google? - Correct Answers -YouTube
The four most common video types are - Correct Answers -explainers
how to videos
product demos
testimonials
When was YouTube's first video aired?
How many hours of video are watched on the platform monthly?
What % of views come from mobile devices?
What % of internet traffic come from it? - Correct Answers -Since the first video was
aired on April 23rd of 2005,
YouTube has grown to attract over one billion unique visitors each month.
Six billion hours of video are watched on the platform each month, and
25% of views come from mobile devices.
It accounts for 17% of all internet traffic.
56% of videos made in the last year are less than X minutes long - Correct Answers -2
minutes;
this also comes from platforms like Twitter and Instagram having limits
what are the most popular video distribution channels? - Correct Answers -websites and
social
Twitter user % engagement w/ video?
X videos watched/day on Snapchat
X people watch videos daily on Facebook
X% of Facebook videos are w/o sound - Correct Answers -More than four out of five
Twitter users watch video content on Twitter, and
an amazing 10 billion videos a day are watched on Snapchat.
Also, 500 million people each day watch videos on Facebook.
One statistic of note regarding Facebook videos is that 85% of them are watched
without sound.
, Is Facebook's default for audio to be turned on? Why does this matter? - Correct
Answers -Yes, the default is sound on. So, since 85% of videos are watched w/o sound,
many users have turned sound off. So, marketers have to make videos that don't rely on
sound or entice users to turn on sound in the beginning of the video.
Including video in email subject positively impacts: - Correct Answers -increases open
rate,
increases click through rate,
decreases unsubscribe rate
including video in body of email - Correct Answers -increases click through rate 2-3X
including video in a site - Correct Answers -can increase conversion rate up to 1x
goals for online videos in marketing - Correct Answers -Communication -powerful,
effective medium for messaging, building trust, establishing credibility
Sales -lower barriers to purchasing online
Lead Generation -promote offline sales transactions
Customer Service -customer education and self-service
Promotion -create interest/engagement for brand offerings
X% consumers prefer videos for problem solving
X% consumers say videos help comparison shopping
X% say video increases their chance of buying on a mobile device - Correct Answers -
In a recent study, more than two thirds of consumers indicated they preferred watching
explainer videos as the method for solving their problems.
Nearly three quarters of millennials indicate video helps them in comparison shopping.
And 40% of consumers stated video increases the chance they will purchase a product
through their mobile device.
content best practices for online video - Correct Answers -Capture attention early -if
informative, reinforce the topic at the beginning
Shorter is typically better than longer unless educational
Keep it casual -not always necessary to have a highly produced product
Maintain relevance -content should be on topic and relevant to user interests
AND ANSWERS
What's the second largest search engine besides Google? - Correct Answers -YouTube
The four most common video types are - Correct Answers -explainers
how to videos
product demos
testimonials
When was YouTube's first video aired?
How many hours of video are watched on the platform monthly?
What % of views come from mobile devices?
What % of internet traffic come from it? - Correct Answers -Since the first video was
aired on April 23rd of 2005,
YouTube has grown to attract over one billion unique visitors each month.
Six billion hours of video are watched on the platform each month, and
25% of views come from mobile devices.
It accounts for 17% of all internet traffic.
56% of videos made in the last year are less than X minutes long - Correct Answers -2
minutes;
this also comes from platforms like Twitter and Instagram having limits
what are the most popular video distribution channels? - Correct Answers -websites and
social
Twitter user % engagement w/ video?
X videos watched/day on Snapchat
X people watch videos daily on Facebook
X% of Facebook videos are w/o sound - Correct Answers -More than four out of five
Twitter users watch video content on Twitter, and
an amazing 10 billion videos a day are watched on Snapchat.
Also, 500 million people each day watch videos on Facebook.
One statistic of note regarding Facebook videos is that 85% of them are watched
without sound.
, Is Facebook's default for audio to be turned on? Why does this matter? - Correct
Answers -Yes, the default is sound on. So, since 85% of videos are watched w/o sound,
many users have turned sound off. So, marketers have to make videos that don't rely on
sound or entice users to turn on sound in the beginning of the video.
Including video in email subject positively impacts: - Correct Answers -increases open
rate,
increases click through rate,
decreases unsubscribe rate
including video in body of email - Correct Answers -increases click through rate 2-3X
including video in a site - Correct Answers -can increase conversion rate up to 1x
goals for online videos in marketing - Correct Answers -Communication -powerful,
effective medium for messaging, building trust, establishing credibility
Sales -lower barriers to purchasing online
Lead Generation -promote offline sales transactions
Customer Service -customer education and self-service
Promotion -create interest/engagement for brand offerings
X% consumers prefer videos for problem solving
X% consumers say videos help comparison shopping
X% say video increases their chance of buying on a mobile device - Correct Answers -
In a recent study, more than two thirds of consumers indicated they preferred watching
explainer videos as the method for solving their problems.
Nearly three quarters of millennials indicate video helps them in comparison shopping.
And 40% of consumers stated video increases the chance they will purchase a product
through their mobile device.
content best practices for online video - Correct Answers -Capture attention early -if
informative, reinforce the topic at the beginning
Shorter is typically better than longer unless educational
Keep it casual -not always necessary to have a highly produced product
Maintain relevance -content should be on topic and relevant to user interests
