MGT 6311 FINAL EXAM QUESTIONS
AND ANSWERS
near field communication - Correct Answers -a set of communication protocols that
enable two devices, one of which is usually a mobile device, to communicate when they
are within four cm of each other
QR code - Correct Answers -quick response code. a machine readable code like a
barcode that can be used to store information like URLs and can be read by an app
through the camera of a smartphone.
9 principles of mobile - Correct Answers -personal, always carried, always on, build in
payment, available point of creative inspiration, accurate audience measure, social
context, augmented reality, digital interface
defining mobile channels - Correct Answers -SMS/MMS, USSD (menu of options when
customer calls you), beacon (low energy bluetooth device), AR/VR
mobile benefits - Correct Answers -hyper local and interactive marketing, which can
greatly increase engagement. People spend more time online than with any other
media, much on mobile. measure & optimize along the way.
call to action - Correct Answers -a phrase written to motivate the reader to take action
such as sign up for our newsletter or book car hire today
email service provider - Correct Answers -a service that helps you design and send
emails
hard bounce - Correct Answers -the failed delivery of email communication due to an
undeviating reason like a non existent address
Internet protocol - Correct Answers -an exclusive number that is used to represent
every single computer in a network
internet service provider - Correct Answers -The company providing you access to the
Internet, for example, MWEB, AOL and Yahoo!
open rate - Correct Answers -The percentage of emails determined as opened out of
the total number of emails sent
, opt-in - Correct Answers -Giving permission for emails to be sent to you
Opt-out - Correct Answers -Also known as unsubscribe. The act of removing oneself
from a list or lists so that specified information is no longer received via email
goal - Correct Answers -the defined action that visitors should perform on a website or
the purpose of the website
segmentation - Correct Answers -filtering visitors into distinct groups based on
characteristics in analyse visits
data mining - Correct Answers -process of finding patterns hidden in large numbers and
databases
big data - Correct Answers -- measure trends, not absolute figures
- focus on patterns
- investigate anomalies
self bounce - Correct Answers -The failed delivery of an email due to a deviating reason
like an overloaded email inbox or a server failure.
unique forwarders - Correct Answers -This refers to the number of individuals who
forwarded a specific email on.
white list - Correct Answers -A list of accepted email addresses that an ISP, a
subscriber or other email service provider allows to deliver messages regardless of
spam filter settings
direct marketing options - Correct Answers -promotional emails, newsletters,
transactional emails, SMS marketing
goals of promotional emails - Correct Answers -user makes a purchase, user
downloads content, user requests further info
rules for unsolicited emails and SMS - Correct Answers -you cannot send
communications without someone's permission and if they want to unsubscribe, you
have to meet their request or face penalties in many jurisdictions
parts of an email - Correct Answers -sender information, subject line, preheader,
header, personalized greeting, footer, unsubscribe link
writing for direct marketing - Correct Answers -1. limit in message links to just the CTA if
possible
2. subject line is all important
AND ANSWERS
near field communication - Correct Answers -a set of communication protocols that
enable two devices, one of which is usually a mobile device, to communicate when they
are within four cm of each other
QR code - Correct Answers -quick response code. a machine readable code like a
barcode that can be used to store information like URLs and can be read by an app
through the camera of a smartphone.
9 principles of mobile - Correct Answers -personal, always carried, always on, build in
payment, available point of creative inspiration, accurate audience measure, social
context, augmented reality, digital interface
defining mobile channels - Correct Answers -SMS/MMS, USSD (menu of options when
customer calls you), beacon (low energy bluetooth device), AR/VR
mobile benefits - Correct Answers -hyper local and interactive marketing, which can
greatly increase engagement. People spend more time online than with any other
media, much on mobile. measure & optimize along the way.
call to action - Correct Answers -a phrase written to motivate the reader to take action
such as sign up for our newsletter or book car hire today
email service provider - Correct Answers -a service that helps you design and send
emails
hard bounce - Correct Answers -the failed delivery of email communication due to an
undeviating reason like a non existent address
Internet protocol - Correct Answers -an exclusive number that is used to represent
every single computer in a network
internet service provider - Correct Answers -The company providing you access to the
Internet, for example, MWEB, AOL and Yahoo!
open rate - Correct Answers -The percentage of emails determined as opened out of
the total number of emails sent
, opt-in - Correct Answers -Giving permission for emails to be sent to you
Opt-out - Correct Answers -Also known as unsubscribe. The act of removing oneself
from a list or lists so that specified information is no longer received via email
goal - Correct Answers -the defined action that visitors should perform on a website or
the purpose of the website
segmentation - Correct Answers -filtering visitors into distinct groups based on
characteristics in analyse visits
data mining - Correct Answers -process of finding patterns hidden in large numbers and
databases
big data - Correct Answers -- measure trends, not absolute figures
- focus on patterns
- investigate anomalies
self bounce - Correct Answers -The failed delivery of an email due to a deviating reason
like an overloaded email inbox or a server failure.
unique forwarders - Correct Answers -This refers to the number of individuals who
forwarded a specific email on.
white list - Correct Answers -A list of accepted email addresses that an ISP, a
subscriber or other email service provider allows to deliver messages regardless of
spam filter settings
direct marketing options - Correct Answers -promotional emails, newsletters,
transactional emails, SMS marketing
goals of promotional emails - Correct Answers -user makes a purchase, user
downloads content, user requests further info
rules for unsolicited emails and SMS - Correct Answers -you cannot send
communications without someone's permission and if they want to unsubscribe, you
have to meet their request or face penalties in many jurisdictions
parts of an email - Correct Answers -sender information, subject line, preheader,
header, personalized greeting, footer, unsubscribe link
writing for direct marketing - Correct Answers -1. limit in message links to just the CTA if
possible
2. subject line is all important
