Marketing 3000 Exam 1 - Joel Poor
Test Questions 2025-2026 Updated
with Correct Answers.
What is marketing? - Answer the process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services in exchanges that satisfy individual
and organizational objectives.
What is the scope of marketing/to what situations can marketing be applied? - Answer To
make $$
What is marketings first task? - Answer Discover customer needs
What is marketings second task? - Answer Satisfying customer needs
What is the marketing mix/What are the four P's? - Answer Product, Prices, Promotion, Place
What are some benefit categories? - Answer Functional, Social, Personal, Experiential
What is a functional benefit and give an example of a product that has functional benefit? -
Answer can get something done with it, is a useful tool, ex: hammer, gas, car, toothbrush,
house. For Marketing 3000 the functional benefit is the course credit you will receive, and the
knowledge about marketing you will obtain
What is a social benefit and give an example of a product that has social benefit? - Answer
connects you to others or helps you be more acceptable in others eyes, ex: cell phone,
Facebook, bars, twitter, greeting cards, skype, colone, in Marketing 3000 the social benefit is
that you could meet new friends in the class
What is an experiential benefit and what is an example of a product that had experiential
benefits? - Answer it's about being there and in the moment, ex: football game, concert,
golden girls, mascots, souvenirs, food, traveling, amusement parks, movies
What is a personal benefit and what is an example of a product that has personal benefits? -
Answer helps with self-esteem, feel better as a person, ex: exercise, mirror, make up,
, What are some examples of types of costs? - Answer Monetary, Temporal, Psychological,
Behavioral
What is a monetary cost? - Answer what you pay, example: tuition
What is a temporal cost? - Answer the time spent where you could be doing something else,
ex: time spent in class, studying
What is a psychological cost? - Answer the psychological toll it has on you as a person, ex:
stress from class, studying
What is a behavioral cost? - Answer the toll it has on you physically, ex: energy walking to
class, getting sick from class products that have behavioral costs are cigarettes, alcohol drugs
What is the immediate environment factors of the marketing framework? - Answer 1. the
company
2. the competition
3. the corporate partners
What are the macroenvironmental factors of the marketing framework? - Answer Culture
Political/Legal
Economic
Demographics
Social Trends
Technology
What are the three phases of a strategic marketing plan - Answer 1.Mission
2. Environmental Analysis (SWOT)
3. Segmentation, Targeting, Positioning
What is the first step of a strategic marketing plan? - Answer Defining a mission or a vision
What is Proters Five Forces Model? - Answer Is is a corporate strategy that determines what
Test Questions 2025-2026 Updated
with Correct Answers.
What is marketing? - Answer the process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services in exchanges that satisfy individual
and organizational objectives.
What is the scope of marketing/to what situations can marketing be applied? - Answer To
make $$
What is marketings first task? - Answer Discover customer needs
What is marketings second task? - Answer Satisfying customer needs
What is the marketing mix/What are the four P's? - Answer Product, Prices, Promotion, Place
What are some benefit categories? - Answer Functional, Social, Personal, Experiential
What is a functional benefit and give an example of a product that has functional benefit? -
Answer can get something done with it, is a useful tool, ex: hammer, gas, car, toothbrush,
house. For Marketing 3000 the functional benefit is the course credit you will receive, and the
knowledge about marketing you will obtain
What is a social benefit and give an example of a product that has social benefit? - Answer
connects you to others or helps you be more acceptable in others eyes, ex: cell phone,
Facebook, bars, twitter, greeting cards, skype, colone, in Marketing 3000 the social benefit is
that you could meet new friends in the class
What is an experiential benefit and what is an example of a product that had experiential
benefits? - Answer it's about being there and in the moment, ex: football game, concert,
golden girls, mascots, souvenirs, food, traveling, amusement parks, movies
What is a personal benefit and what is an example of a product that has personal benefits? -
Answer helps with self-esteem, feel better as a person, ex: exercise, mirror, make up,
, What are some examples of types of costs? - Answer Monetary, Temporal, Psychological,
Behavioral
What is a monetary cost? - Answer what you pay, example: tuition
What is a temporal cost? - Answer the time spent where you could be doing something else,
ex: time spent in class, studying
What is a psychological cost? - Answer the psychological toll it has on you as a person, ex:
stress from class, studying
What is a behavioral cost? - Answer the toll it has on you physically, ex: energy walking to
class, getting sick from class products that have behavioral costs are cigarettes, alcohol drugs
What is the immediate environment factors of the marketing framework? - Answer 1. the
company
2. the competition
3. the corporate partners
What are the macroenvironmental factors of the marketing framework? - Answer Culture
Political/Legal
Economic
Demographics
Social Trends
Technology
What are the three phases of a strategic marketing plan - Answer 1.Mission
2. Environmental Analysis (SWOT)
3. Segmentation, Targeting, Positioning
What is the first step of a strategic marketing plan? - Answer Defining a mission or a vision
What is Proters Five Forces Model? - Answer Is is a corporate strategy that determines what
