WGU D099 SALES MANAGEMENT EXAM
SCRIPT QUESTIONS AND SOLUTIONS
2026 100% CORRECT.
◍ Relationship Selling. Ans: sales technique that focuses on the
interaction between the buyer and the salesperson rather than the price
or details of the product.
◍ Value Creation. Ans: The performance of actions that increase the
worth of goods, services or even a business.
◍ Sales Process. Ans: the systematic approach involving a series of
steps that enables a sales force to close more deals, increase margins
and make more sales through referrals .
◍ Customer Loyalty. Ans: Having a positive attitude towards a
product or brand, which induces supportive behavior from the
customer.
◍ Brand Trust. Ans: The willingness of the average consumer to
relay on the the ability of the brand to perform its stated fuction.
◍ Person Selling. Ans: A type of selling that uses person to person
interaction to sell products ad services.
, ◍ Key Objectives of a Sales Department. Ans: - Generating
customers and converting sales
- Retain current customers
- Developing a sales forecast
-Ensuring product/market fit
◍ Conversation Rates. Ans: The percentage of prospective
customers who take a specific action you want.
◍ Sales Forecast. Ans: The process of estimating future sales.
◍ Operational Budget. Ans: A plan for expenditures required to
maintain the functioning of a business venture or public organization.
◍ Product Market Fit. Ans: The degree to which a product satisfies a
strong market demand.
◍ Corporate Structure. Ans: An organization's different departments
or business units within a company to achieve its overall mission and
goals.
◍ Functional Structure. Ans: An organizational structure that groups
employees according to a specialized or similar set of roles or tasks.
,◍ Modular Structure. Ans: Divides the business into small, tightly
knit strategic business units (SBUs),which focus on specific elements
of the organizational process.
◍ Strategic Business Unit (SBU). Ans: profit center which focuses
on product offering and market segment.
◍ Value Chain. Ans: The process or activities by which a company
adds value to a product, including production, marketing and the
provision of after sales service.
◍ Competitive Advantage. Ans: a condition or circumstance that
puts a company in a favorable or superior business position.
◍ Sustainable Competitive Advantage. Ans: company assets,
attributes, or abilities that are difficult to duplicate or exceed; and
provide a superior or favorable long term position over competitors.
◍ Factors That Can Help a Business Develop a Sustainable
Competitive Advantage. Ans: - Customer loyalty - Vendor Relations
- Location - Customer Service
- Distribution - Multiple Source Advantage
- Unique Merchandise
◍ Ways a Business an Use Business Intelligence (BI) to Improve
Performance. Ans: -Business Process Management -Decision Making
, -Business Planning -Collaboration
◍ Code of Ethics. Ans: A document that outlines the mission and
values of the business or organization, how professionals are
supposed to approach problems, based on the organizations core
values and standards to which the professional is held.
◍ Uniform Commercial Code (UCC). Ans: A comprehensive set of
laws governing all commercial transactions in the US.
◍ Marking Concept. Ans: Identifying consumer needs and then
producing the goods or services that will satisfy those needs while
making a profit for the organization.
◍ "Right" Principle. Ans: getting the right goods or services to the
right people at the right place, time and price, using the right
promotion techniques.
◍ Output. Ans: the act of producing something, the amount of
something produced, or the process in which something is delivered.
◍ Input. Ans: The resources invested in accomplishing a task and
typically include time, money, and effort.
◍ Inbound Marketing. Ans: A marketing methodology designed to
draw visitors and potential customers in rather the outwardly pushing
SCRIPT QUESTIONS AND SOLUTIONS
2026 100% CORRECT.
◍ Relationship Selling. Ans: sales technique that focuses on the
interaction between the buyer and the salesperson rather than the price
or details of the product.
◍ Value Creation. Ans: The performance of actions that increase the
worth of goods, services or even a business.
◍ Sales Process. Ans: the systematic approach involving a series of
steps that enables a sales force to close more deals, increase margins
and make more sales through referrals .
◍ Customer Loyalty. Ans: Having a positive attitude towards a
product or brand, which induces supportive behavior from the
customer.
◍ Brand Trust. Ans: The willingness of the average consumer to
relay on the the ability of the brand to perform its stated fuction.
◍ Person Selling. Ans: A type of selling that uses person to person
interaction to sell products ad services.
, ◍ Key Objectives of a Sales Department. Ans: - Generating
customers and converting sales
- Retain current customers
- Developing a sales forecast
-Ensuring product/market fit
◍ Conversation Rates. Ans: The percentage of prospective
customers who take a specific action you want.
◍ Sales Forecast. Ans: The process of estimating future sales.
◍ Operational Budget. Ans: A plan for expenditures required to
maintain the functioning of a business venture or public organization.
◍ Product Market Fit. Ans: The degree to which a product satisfies a
strong market demand.
◍ Corporate Structure. Ans: An organization's different departments
or business units within a company to achieve its overall mission and
goals.
◍ Functional Structure. Ans: An organizational structure that groups
employees according to a specialized or similar set of roles or tasks.
,◍ Modular Structure. Ans: Divides the business into small, tightly
knit strategic business units (SBUs),which focus on specific elements
of the organizational process.
◍ Strategic Business Unit (SBU). Ans: profit center which focuses
on product offering and market segment.
◍ Value Chain. Ans: The process or activities by which a company
adds value to a product, including production, marketing and the
provision of after sales service.
◍ Competitive Advantage. Ans: a condition or circumstance that
puts a company in a favorable or superior business position.
◍ Sustainable Competitive Advantage. Ans: company assets,
attributes, or abilities that are difficult to duplicate or exceed; and
provide a superior or favorable long term position over competitors.
◍ Factors That Can Help a Business Develop a Sustainable
Competitive Advantage. Ans: - Customer loyalty - Vendor Relations
- Location - Customer Service
- Distribution - Multiple Source Advantage
- Unique Merchandise
◍ Ways a Business an Use Business Intelligence (BI) to Improve
Performance. Ans: -Business Process Management -Decision Making
, -Business Planning -Collaboration
◍ Code of Ethics. Ans: A document that outlines the mission and
values of the business or organization, how professionals are
supposed to approach problems, based on the organizations core
values and standards to which the professional is held.
◍ Uniform Commercial Code (UCC). Ans: A comprehensive set of
laws governing all commercial transactions in the US.
◍ Marking Concept. Ans: Identifying consumer needs and then
producing the goods or services that will satisfy those needs while
making a profit for the organization.
◍ "Right" Principle. Ans: getting the right goods or services to the
right people at the right place, time and price, using the right
promotion techniques.
◍ Output. Ans: the act of producing something, the amount of
something produced, or the process in which something is delivered.
◍ Input. Ans: The resources invested in accomplishing a task and
typically include time, money, and effort.
◍ Inbound Marketing. Ans: A marketing methodology designed to
draw visitors and potential customers in rather the outwardly pushing
