Consumer Behavior Exam 3 – Questions With
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Practice questions for this set
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learning is a relatively _ change in a
1 2 short-term memory
organism's behavior due to experience
3 positive reinforcement 4 cognitive learning theory
Don't know?
Terms in this set (142)
learning is a relatively _ change permanent
in a organism's behavior due to
experience
intentional consumer learning acquired through careful search for information
incidental consumer learning acquired without effort or by accident
behavioral learning theories classical conditioning and operant/instrumental conditioning
cognitive learning theory observational
Pavlov's experiment
example of classical
conditioning
behavior elicited by one stimulus will be elicited by a second
classical conditioning
stimulus if both stimuli occur together frequently
Conditioned stimulus = unconditioned stimulus + neutral stimulus
stimulus generalization learned associations can generalize to other things
, stimulus discrimination unique attributes
use outcomes of behaviors to create positive or negative
instrumental conditioning
associations
how does instrumental learning it is deliberate and a result of rewarded behavior
differ from classical conditioning
positive outcomes that strengthen the likelihood of a specific
positive reinforcement
response
ad showing beautiful hair as example of positive reinforcement
reinforcement to buy shampoo
unpleasant or negative outcomes that serve to encourage a
negative reinforcement
specific behavior
ad showing wrinkled skin as example of negative reinforcement
reinforcement to buy skin cream
rewarding consumers with frequent flyer miles is an effective way
operant conditioning and loyalty
to reinforce them and build brand loyalty
total reinforcement schedule $5 off on every purchase in winter
fixed-interval reinforcement 5 cents off every Thursday morning
schedule
fixed-ratio reinforcement every seventh time you use the card, you get a free espresso
schedule
variable-ratio reinforcement lottery games, slot machines
schedule
behavior that is given reinforcement is more likely to be repeated
operant conditioning
when the same situation arises in the future
processes by which people change their behaviors because they
observational learning
observe actions of other people and associated consequences
observational learning process attention, retention, production processes, motivation
children start accompanying parent to the marketplace (1 month)
when consumer is first born
and begin to make independent purchases (4 years)
five stages of consumer observing, making requests, making selections, making assisted
development purchases, making independent purchases
authoritative parent warm + restrictive
authoritarian parent restrictive + hostile
neglecting parent hostile + permissive
indulgent parent warm + permissive
authoritative parent outcome on higher academic performance, more self-esteem, better social
kid skills, less mental illness, less delinquency
authoritarian parent outcome on lower academic performance, less self-esteem, poorer social
kid skills, mental illness, substance abuse, delinquency
permissive parent outcome on impulsive behavior, egocentric, poorer social skills, problematic
kid relationships
neglectful parent outcome on impulsive behavior, delinquency, substance abuse, suicides
kid
_% of Facebook users more 50
likely to remember an ad if
friends are featured in it
_% of U.S adults who go online 57
read reviews and consumer
ratings before buying items on
the internet
Comprehensive Solutions
Save
Students also studied
Perio Study DENT 475 - Implant components NBDE II Review - Pro
Teacher 78 terms 42 terms 69 terms
Hunter_Charters Preview gillphil Preview melissa_jarvis7
Practice questions for this set
Learn 1 /7 Study with Learn
brief storage of information currently being used
Choose an answer
learning is a relatively _ change in a
1 2 short-term memory
organism's behavior due to experience
3 positive reinforcement 4 cognitive learning theory
Don't know?
Terms in this set (142)
learning is a relatively _ change permanent
in a organism's behavior due to
experience
intentional consumer learning acquired through careful search for information
incidental consumer learning acquired without effort or by accident
behavioral learning theories classical conditioning and operant/instrumental conditioning
cognitive learning theory observational
Pavlov's experiment
example of classical
conditioning
behavior elicited by one stimulus will be elicited by a second
classical conditioning
stimulus if both stimuli occur together frequently
Conditioned stimulus = unconditioned stimulus + neutral stimulus
stimulus generalization learned associations can generalize to other things
, stimulus discrimination unique attributes
use outcomes of behaviors to create positive or negative
instrumental conditioning
associations
how does instrumental learning it is deliberate and a result of rewarded behavior
differ from classical conditioning
positive outcomes that strengthen the likelihood of a specific
positive reinforcement
response
ad showing beautiful hair as example of positive reinforcement
reinforcement to buy shampoo
unpleasant or negative outcomes that serve to encourage a
negative reinforcement
specific behavior
ad showing wrinkled skin as example of negative reinforcement
reinforcement to buy skin cream
rewarding consumers with frequent flyer miles is an effective way
operant conditioning and loyalty
to reinforce them and build brand loyalty
total reinforcement schedule $5 off on every purchase in winter
fixed-interval reinforcement 5 cents off every Thursday morning
schedule
fixed-ratio reinforcement every seventh time you use the card, you get a free espresso
schedule
variable-ratio reinforcement lottery games, slot machines
schedule
behavior that is given reinforcement is more likely to be repeated
operant conditioning
when the same situation arises in the future
processes by which people change their behaviors because they
observational learning
observe actions of other people and associated consequences
observational learning process attention, retention, production processes, motivation
children start accompanying parent to the marketplace (1 month)
when consumer is first born
and begin to make independent purchases (4 years)
five stages of consumer observing, making requests, making selections, making assisted
development purchases, making independent purchases
authoritative parent warm + restrictive
authoritarian parent restrictive + hostile
neglecting parent hostile + permissive
indulgent parent warm + permissive
authoritative parent outcome on higher academic performance, more self-esteem, better social
kid skills, less mental illness, less delinquency
authoritarian parent outcome on lower academic performance, less self-esteem, poorer social
kid skills, mental illness, substance abuse, delinquency
permissive parent outcome on impulsive behavior, egocentric, poorer social skills, problematic
kid relationships
neglectful parent outcome on impulsive behavior, delinquency, substance abuse, suicides
kid
_% of Facebook users more 50
likely to remember an ad if
friends are featured in it
_% of U.S adults who go online 57
read reviews and consumer
ratings before buying items on
the internet
