Consumer Behavior Exam 1 – Questions With Verified
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Terms in this set (44)
The ________ concept in business D) production
assumes that consumers are
mostly interested in product
availability at low prices.
A) marketing
B) societal
C) product
D) production
E) technology
Of the four Ps of the marketing A) payment methods
mix, price includes ________.
A) payment methods
B) public relations
C) warranties
D) distribution centers
E) packaging
The focus of the ________ was to B) selling concept
sell more of what the
manufacturing department was
able to produce.
A) marketing concept
B) selling concept
C) product concept
D) production concept
E) market orientation
, Those in favor of socially D) fulfill the needs of the target audience in ways that improve
responsible marketing call on society as a whole, while fulfilling the objectives of the
marketers to adopt the societal organization
marketing concept, which
requires marketers to ________.
A) minimize production costs in
order to offer the product at the
lowest price possible
B) aggressively market all
products to all segments of
society
C) track customer preferences
via the Internet to improve
customer research databases
D) fulfill the needs of the target
audience in ways that improve
society as a whole, while
fulfilling the objectives of the
organization
E) lobby for government
regulation of their industries
Marketing and consumer E) marketing concept
behavior stem from the ________,
which maintains that the
essence of marketing is
satisfying consumers' needs,
creating value and retaining
customers.
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept
An example of a company that C) Ford
applied the production concept
in the early twentieth century is
________.
A) Google
B) Microsoft
C) Ford
D) General Motors
E) Apple
The process and tools used to C) consumer research
study consumer behavior are
characterized by the term
________.
A) data analysis
B) data collection
C) consumer research
D) marketing communication
E) consumer complexes
Solutions
Save
Students also studied
Perio Study DENT 475 - Implant components NBDE II Review - Pro
Teacher 78 terms 42 terms 69 terms
Hunter_Charters Preview gillphil Preview melissa_jarvis7
Terms in this set (44)
The ________ concept in business D) production
assumes that consumers are
mostly interested in product
availability at low prices.
A) marketing
B) societal
C) product
D) production
E) technology
Of the four Ps of the marketing A) payment methods
mix, price includes ________.
A) payment methods
B) public relations
C) warranties
D) distribution centers
E) packaging
The focus of the ________ was to B) selling concept
sell more of what the
manufacturing department was
able to produce.
A) marketing concept
B) selling concept
C) product concept
D) production concept
E) market orientation
, Those in favor of socially D) fulfill the needs of the target audience in ways that improve
responsible marketing call on society as a whole, while fulfilling the objectives of the
marketers to adopt the societal organization
marketing concept, which
requires marketers to ________.
A) minimize production costs in
order to offer the product at the
lowest price possible
B) aggressively market all
products to all segments of
society
C) track customer preferences
via the Internet to improve
customer research databases
D) fulfill the needs of the target
audience in ways that improve
society as a whole, while
fulfilling the objectives of the
organization
E) lobby for government
regulation of their industries
Marketing and consumer E) marketing concept
behavior stem from the ________,
which maintains that the
essence of marketing is
satisfying consumers' needs,
creating value and retaining
customers.
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept
An example of a company that C) Ford
applied the production concept
in the early twentieth century is
________.
A) Google
B) Microsoft
C) Ford
D) General Motors
E) Apple
The process and tools used to C) consumer research
study consumer behavior are
characterized by the term
________.
A) data analysis
B) data collection
C) consumer research
D) marketing communication
E) consumer complexes
