questions well answered
media research - ANS ✔✔also known as advertising research, focuses on issues of media
effectiveness, selection, freqency, and ratings
interpersonal research - ANS ✔✔Direct, face-to-face communication between two or more
people. ex: a couple people chatting
organizational research - ANS ✔✔the ways in which people exchange information in order to
accomplish group or individual goals ex:creating charts to figure out issues
health research - ANS ✔✔experts at understanding the role traditions, customs, and faith play
in communicating. ex: an apple a day keeps the doctor away #livegreen
academic communities - ANS ✔✔When scholarly professors and students see the world in the
same way ex: nerds uniting as one
paradigms - ANS ✔✔a worldview, commonly held set of assumptions that make us understand
how the world works ex: a major change in the world hip hop rap becoming so popular
paradigms shifts - ANS ✔✔a change in assumptions that can only happen gradually over time,
old knowledge takes a long time to die out ex: style changes as time goes on
primary researh - ANS ✔✔finding things out yourself by running experiments collecting data
yourself
, secondary research - ANS ✔✔using someone else knowledge and your own to figure out new
things in life
National, International, reigonal - ANS ✔✔What are the most prestigious of communication
journals first to last?
Abstract, literature, methods, results, references - ANS ✔✔Component pieces of an academic
article:_______(title), _______ review, ________, _______, discussions, _______
ethics - ANS ✔✔A system of moral principles
Tuskeegee, Stanford Prison, Milgram - ANS ✔✔Three major ethics cases:
hint 1: syphilis
hint 2: too close
hint 3: authority
anonymity - ANS ✔✔Means to communicate without disclosing one's identity
confidentiality - ANS ✔✔the act of holding information in confidence, not to be released to
unauthorized individuals
debreifing - ANS ✔✔Telling the researchers what the experiment was for after testing.
hypotheses prove theories - ANS ✔✔How are theories and hypotheses related?
questions of definition - ANS ✔✔What is it?