questions well answered
Marketing - correct answer ✔✔The process of developing, promoting, pricing, and distributing
goods and services to customers in order to satisfy customer needs and wants
How Marketing Has Helped Consumers - correct answer ✔✔Lowering prices of goods through
competition, Informing customers about goods and services, and Offering a wide variety of
goods and services
Financing - correct answer ✔✔Marketing function of obtaining the money needed to start and
operate a business
Name the function: Apple improves the iPod by developing a newer version - correct answer
✔✔Product/Service Management
Name the function: Six Flags wants to offer games to attract teens and they ask you to complete
a questionnaire about what you would like. - correct answer ✔✔Market Research
Name the function: Your job at PetSmart includes running the register and helping customers. -
correct answer ✔✔Selling
Name the function: Mayfield decides how many trucks to use to transport milk to keep it fresh. -
correct answer ✔✔Distribution
Name the function: Annie marks up the cost of a product by 50%. - correct answer ✔✔Pricing
,Name the function: Lois sponsors a Cancer Walk with his small business to generate publicity. -
correct answer ✔✔Promotion
Product/Service Management - correct answer ✔✔The process of planning, improving, and/or
adding to a firm's product line
Distribution - correct answer ✔✔Decisions surrounding the transportation and storage of goods
from producer to consumer
Finance - correct answer ✔✔Decisions about how to find the money to invest in the business
and helping customers to find ways to purchase the product
Marketing Information Systems/Market Research - correct answer ✔✔Collecting and analyzing
information in order to make decisions about a product or service
Pricing - correct answer ✔✔Deciding the amount to charge customers for products and services
based on demand, completion, and the costs of raw materials
Promotion - correct answer ✔✔Informing, reminding, or persuading customers about a
product, the company, or a social cause that is important to the company (any form of
communication a business uses to inform and/or persuade consumers about its products or to
improve its image)
Selling - correct answer ✔✔Personally communicating with the customer in order to help them
purchase a product
Channel of Distribution - correct answer ✔✔Path that a product takes to get from producer to
consumer
, The channel of distribution should be ____, ____, and ____. - correct answer ✔✔Fast, cost
effective, and controlled for quality
Retailer - correct answer ✔✔An intermediary who obtains goods in order to sell them directly
to customers
Agent - correct answer ✔✔An intermediary who brings buyers and sellers together but does
not take ownership of the product
Wholesaler - correct answer ✔✔An intermediary who obtains goods to sell to industrial users
Economics - correct answer ✔✔The study of how a nation uses its resources
Resources - correct answer ✔✔Factors of production
Resources in an Economy - correct answer ✔✔Land, labor, capital, and entrepreneurship
Supply - correct answer ✔✔Quantity of goods and services that producers are willing and able
to make
Demand - correct answer ✔✔Quantity of goods and services that consumers are willing and
able to purchase
Trade Offs - correct answer ✔✔The alternate choices given up after individuals, businesses, and
the government have made a choice on how to spend their money
If I buy a bat for $50, then another item that I could have purchased for $50 is my ___. - correct
answer ✔✔Opportunity cost