answered graded A+
About what percent of hotel guests travel for pleasure, rather than travelling for business? -
correct answer ✔✔59%
occupation rate is... - correct answer ✔✔Total rooms sold / total rooms available
The focusing of marketing efforts on highly-defined groups of travelers is a process known in the
lodging industry as - correct answer ✔✔market segmentation
what is the approximate size of the "average" hotel in the United States? - correct answer
✔✔100 rooms
what percentage of travel bookings are made on the internet? - correct answer ✔✔57%
which department is the revenue center in a lodging operation? - correct answer ✔✔front
office department
which department oversees staffing in a lodging operation? - correct answer ✔✔Human
resources
which lodging industry characteristics recognizes the fact that, if a guest room is not rented on a
specific day, the room revenue that would have been achieved for that room, on that day, is lost
forever? - correct answer ✔✔perishability
, which type of hotel is typically out of a converted home? - correct answer ✔✔Bed and
Breakfast
which type of lodging operation offers its guests sleeping room, meeting space and a complete
food and beverage services? - correct answer ✔✔Full-service
a 150-room hotel employs 30 workers. What is this hotel's employee to guest ratio? - correct
answer ✔✔1:5
a guest's perception of the relationship between what was paid for a hospitality product or
service relative to what was received for the payment is called - correct answer ✔✔value
a hotel has 50 employees. In a specific time period, the hotel experienced the separation of 15
employees. what was the hotel's employee turnover rate for this time period? - correct answer
✔✔30%
as hotel guest expectations increase, hotels can typically - correct answer ✔✔increase their
prices
employee guest ratio is typically calculated as the number of hotel employees relative to the -
correct answer ✔✔number of rooms in the hotel
moments of truth are impressions formed by hotel - correct answer ✔✔guests
service recovery tactics are used when a guest - correct answer ✔✔provides negative feedback
during a current visit to a hotel
to best anticipate and develop service delivery processes and procedures to address them
managers must consider the needs of their... - correct answer ✔✔guests